Dwight Caines, a digital marketing maven, has been tapped at Sony as president of theatrical marketing for the Columbia TriStar Motion Pictures Group. Caines replaces Marc Weinstock, who was ousted from the role earlier this week.
“I am very pleased to welcome Dwight into this expanded role, where we can all benefit from his unique expertise,” Blake said in a statement. “As the media landscape has evolved, Dwight’s team has been at the forefront of the latest trends and technologies, keeping in step with new ways to reach movie fans.”
Caines’ appointment was rumored when news of Weinstock’s ousting broke. His promotion marks the most recent digital studio exec to rise in the ranks after, most notably, Warner Bros.’ Kevin Tsujihara.
Caines, who became head of Sony’s digital marketing division in 2005, will continue to oversee worldwide digital marketing for Sony, working with marketing prexy for Sony Int’l Nigel Clark, who also will report now to Blake.
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“I have had the privilege of marketing films from across our diverse family of labels in the digital world over the last nearly ten years so I am pleased to be taking on a larger role in marketing,” said Caines, who started at Sony in 1997 as the director of market research.
“I am looking forward to working with everyone here at Sony Pictures as we continue to embrace innovations across all platforms,” Caines added.
Caines began his career in new media in 1994 at Chase Manhattan Bank, where he launched and managed the company’s first call center for PC Banking customers. He also helped develop their online banking business.