×

It’s Official: Dwight Caines Tapped as Sony Pictures Marketing Prexy

Dwight Caines, a digital marketing maven, has been tapped at Sony as president of theatrical marketing for the Columbia TriStar Motion Pictures Group. Caines replaces Marc Weinstock, who was ousted from the role earlier this week.

Caines will report to Jeff Blake, vice-chairman of Sony Pictures Entertainment and worldwide marketing and distribution head.

“I am very pleased to welcome Dwight into this expanded role, where we can all benefit from his unique expertise,” Blake said in a statement. “As the media landscape has evolved, Dwight’s team has been at the forefront of the latest trends and technologies, keeping in step with new ways to reach movie fans.”

Caines’ appointment was rumored when news of Weinstock’s ousting broke. His promotion marks the most recent digital studio exec to rise in the ranks after, most notably, Warner Bros.’ Kevin Tsujihara.

SEE ALSO: Dwight Caines in Talks to Run Domestic Marketing for Sony Pictures

Caines, who became head of Sony’s digital marketing division in 2005, will continue to oversee worldwide digital marketing for Sony, working with marketing prexy for Sony Int’l Nigel Clark, who also will report now to Blake.

Popular on Variety

“I have had the privilege of marketing films from across our diverse family of labels in the digital world over the last nearly ten years so I am pleased to be taking on a larger role in marketing,” said Caines, who started at Sony in 1997 as the director of market research.

“I am looking forward to working with everyone here at Sony Pictures as we continue to embrace innovations across all platforms,” Caines added.

Caines began his career in new media in 1994 at Chase Manhattan Bank, where he launched and managed the company’s first call center for PC Banking customers. He also helped develop their online banking business.

More Film

  • Bob Iger

    Bob Iger's Disney Compensation Drops to $47.5 Million in 2019

    Disney chief Bob Iger saw his compensation for 2019 drop to $47.5 million, a 28% decline from his 2018 pay package. Disney’s leader earned $3 million in salary and a $21.8 million bonus, plus another $10 million in stock awards and $9.6 million in stock options, Disney disclosed in a Securities and Exchange Commission filing [...]

  • WTFilms' Gregory Chambet on Riding the

    WTFilms' Gregory Chambet on Riding the New Wave of French Genre Movies

    French horror, fantasy and sci-fi movies – in large part generated by a younger generation of directors combining genre and arthouse styles – are a rising force on the international scene. Among the companies riding this genre wave is WTFilms. French crossover films are a key programming strand at A-list festivals. For example, Cannes Directors’ [...]

  • Will Smith and Martin Lawrence star

    Box Office: 'Bad Boys for Life' Soaring to $70 Million Opening

    “Bad Boys for Life” is tracking for a solid launch with as much as $70 million at 3,740 venues in North America over the four-day holiday weekend, early estimates showed Friday. The figure was nearly double pre-release forecasts. Some sources cautioned that the final number could be closer to $60 million but “Bad Boys for [...]

  • Olivia Colman Phoebe Waller Bridge Brad

    SAG Awards Predictions 2020: 'Parasite,' 'Fleabag' and Other Top Contenders

    No matter who wins at the Screen Actors Guild Awards on Sunday, it will be a surprise. That’s because there aren’t many obvious frontrunners in either the TV or film categories at this year’s competition. Around 160,000 members from across the country vote for the SAG Awards, and with such a large voting body, members [...]

  • This is Us

    Los Angeles On-Location Production Slides 5% in Fourth Quarter

    Overall on-location filming in Los Angeles dropped 5% from October through December, according to a report released by permitting agency FilmLA on Friday. Officials said the decline in overall shoot days to 9,839 was due partly to record activity levels in 2018, which generated the highest level of local production activity of any quarter in [...]

More From Our Brands

Access exclusive content