×

‘Instructions Not Included’ Helps Push Mexican B.O. to New Heights

Home-grown hits contribute to overall market expansion

MEXICO CITY – Buoyed by the two largest box offices success in Mexico’s history, domestic films grossed $93 million in the local market alone in 2013, up 287% from 2012 in an all-in-all solid year that saw total box office for the country up an estimated 11.4% to $920 million.

Mexico’s national film organization Canacine presented the data at a press conference on Dec. 12.

Mexican pics took an estimated 10.9% of the overall B.O. take here this year, up from 4.5% last year, as well as 12.7% of the overall number of tickets sold, or 28.65 million tickets.

The 3D toon “Despicable Me 2” led the overall pack in Mexico with $47 million, followed closely by Eugenio Derbez’s breakout comedy  “Instructions Not Included” with $46 million. Pic also garnered a tidy $44.5 million Stateside.

“Instructions,” which did not have the help of higher prices from 3D screenings, actually sold more tickets, 15.2 million, vs. “Me’s” 13.4 million.

For the first time in recent memory, another Mexican film broke in to the overall top 10 for the country’s box office in a year, “We Are the Nobles,” the debut comedy from Gary “Gaz” Alazraki, grossed $26 million. That landed at the number six spot on the top B.O. chart for Mexico.

The success has exhibs excited that more is to come.

“We are finding that a lot of people who hadn’t ever gone see a Mexican film before ended up going to see ‘We are the Nobles’ or ‘Instructions Not Included,’ ” said Miguel Mier, programming veep for Mexico’s largest exhib Cinepolis.

“That’s great news,” he added. “It tells us that there seems to be a re-discovery of Mexican cinema for a large part of the population,” citing the subsequent surprise success of Mexican romantic comedy “Pulling Strings” that seemed to draw in the newfound interest, taking a healthy $7 million in the local B.O. with five weeks in play here.

Televisa-owned distrib Videocine had a great year, taking 9% of the overall Mexican box office with their films, four of which were in the top 10 for domestic pics, and it is set for another big year in 2014 with a number of hot properties, including the Diego Luna directed biopic “Chavez” due in May and “Un Gallo con muchos Huevos,” the latest installment of the highly popular “Huevos” series from the Riva Palacios brothers.

Popular on Variety

More Film

  • Pedro Costa’s 'Vitalina Varela' Wins at

    Pedro Costa’s 'Vitalina Varela' Triumphs at Locarno Film Festival

    The 72nd Locarno Film Festival drew to a close Saturday with Portuguese auteur Pedro Costa’s dark and detached film “Vitalina Varela” coming away with several awards together with superlatives from segments of the hardcore cinephile crowd, including jury president Catherine Breillat. In announcing the Golden Leopard prize for the film, as well as best actress [...]

  • Vitalina Varela

    Locarno Film Review: 'Vitalina Varela'

    Frequently beautiful compositions and the theatrical use of a fierce kind of artifice have long been the hallmarks of Portuguese auteur Pedro Costa, regarded by a small but influential group of aesthetes as one of the great filmmakers of our era. For those in tune with his vision, the director’s films offer an exciting lesson [...]

  • Notre dame

    Locarno Film Review: 'Notre dame'

    Not to be too cynical about it, but might the recent horrific fire in Paris’ cathedral attract audiences to a film in which the gothic gem plays a major role? It’s likely a wiser marketing strategy than promoting the unrelenting silliness of Valerie Donzelli’s oh-so-kooky comedy “Notre dame,” the writer-director-star’s return to contemporary Paris following [...]

  • Nordisk Film & TV Fond Announces

    Nordisk Film & TV Fond Backs Joachim Trier, Ole Bornedal, Yellow Bird

    Nordisk Film & TV Fond has announced three features, two series and a documentary set to receive $1.4m in financing, as well as distribution, dubbing and cultural initiative support recipients. Doing so, it highlights some of the key titles moving forward in the Nordic region. Already backed by the Danish Film Institute’s largest ever grant [...]

  • Cat in the Wall Movie Sarajevo

    Sarajevo Film Festival Builds Bridges Through Art

    Rising from the rubble of the Bosnian War to become one of Southeastern Europe’s leading film and TV industry events, the Sarajevo Film Festival has plenty to celebrate as it marks its 25th edition this year. The festival was established in 1995 during the four-year siege of Sarajevo as part of an effort to help [...]

  • 'ZZ Top: That Little Ol' Band

    Film Review: 'ZZ Top: That Little Ol' Band From Texas'

    Settling in to watch “ZZ Top: That Little Ol’ Band From Texas,” you may have a burning question that applies to almost no other rock documentary, and that is: Who, exactly, are these guys? The ones behind the beards? If you’re old enough, of course, you probably know that ZZ Top started out, in 1969, [...]

  • Patricia Louisiana Knop Dead: Screenwriter Was

    Screenwriter Patricia Louisianna Knop Dies at 78

    Screenwriter Patricia Louisianna Knop, who collaborated with her producer-director husband Zalman King on erotically-charged films of the late 1980s and 1990s including “Siesta” and “9 1/2 Weeks,” died Aug. 7 in Santa Monica after a lengthy illness. “9 1/2 Weeks,” starring Mickey Rourke and Kim Basinger, was directed by Adrian Lyne, co-produced by King and [...]

More From Our Brands

Access exclusive content