IM Global will open Beijing offices at the end of this month with Leslie Chen as the senior executive.

Chen was most recently head of international sales at Huayi Brothers Media Corp., where she helped launch sales on  Asian titles such as “Detective Dee and the Mystery of the Phantom Flame” and “Young Detective Dee: Rise of the Sea Dragon by Tsui Hark; “Aftershock” by Feng Xiao Gang ; “If You are the One II” by Feng Xiao Gang; “Starry Starry Night”  by Tom Lin; “Love” by Doze Niu; “Painted Skin: The Resurrection” by Wuershan.

IM Global, which had announced plans for a Beijing office last month, said it will base day-to-day management and operations of its Apsara pan-Asian distribution label out of Beijing after Chen’s arrival. Chen will also manage much of the company’s international sales activity in the region as well as overseeing the release of IM Global’s films in mainland China.

We’re excited at the prospect of expanding our sales and distribution activities across Asia in the next few years,” said IM Global topper Stuart Ford.