The announcement, made by DC Entertainment president Diane Nelson, comes three years after parent Warner Bros. moved DC Entertainment to Burbank while keeping the publish operations in New York. The 2010 move covered about 250 employees in businesses related to the development and production of feature films, TV, digital media, videogames and consumer products as well as the company’s administrative functions.
Warner Bros. took over control of DC Comics in 2009 and renamed it DC Entertainment, as a way to exploit its stable of superheroes, which include icons like Batman, Superman, Wonder Woman, the Flash and Green Lantern, across various platforms from movies and TV shows to videogames and mobile offerings.
The publishing operations include the DC Comics, which has been in New York for over 70 years; the Vertigo brand, which is aimed at more mature audience; and Mad Magazine, which has been in Manhattan for nearly 60 years. The combined operations have more than 100 employees.
Nelson said in a message to employees that they would be offered the same slot in California:
“As I hope you know, I and the entire DCE exec team work hard to offer transparency about as much of our business plans and results as we possibly and responsibly can. In an effort to continue to do that where possible and to ensure you are hearing news from us, rather than a third party, I am proactively reaching out to you this afternoon to share news about our business.
I can confirm that plans are in the works to centralize DCE’s operations in 2015. Next week, the Exec Team will be in New York for a series of meetings to walk everyone through the plans to relocate the New York operations to Burbank. The move is not imminent and we will have more than a year to work with the entire company on a smooth transition for all of us, personally and professionally.
Everyone on the New York staff will be offered an opportunity to join their Burbank colleagues and those details will be shared with you individually, comprehensively and thoughtfully next week. Meeting notifications will be sent tomorrow to ensure the roll out of this information and how it affects the company and you personally.
We know this will be a big change for people and we will work diligently to make this as smooth and seamless a transition as possible.”