Bill Block’s QED I ntl. has appointed John Hegeman to the newly created post of president of worldwide marketing and acquisitions, a day before the opening of the Sundance Film Festival.

Hegeman will report to Block and be responsible for global marketing and acquisitions, as well as all genre productions. Both Block and Hegeman will be at Sundance looking for new talent.

QED touted Hegeman as a leading expert in global marketing across multiple platforms. He and Block previously worked at Artisan Entertainment, where he was president of worldwide marketing and helped transform struggling Live Entertainment into Artisan Entertainment, which went on to release “The Blair Witch Project,” Darren Aronofsky’s “Pi” and “Buena Vista Social Club.”

QED has completed shooting on a trio of projects — David Ayer’s action drama “Ten,” starring Arnold Schwarzenegger; John Turturro’s romantic comedy “Fading Gigolo,” starring Turturro and Woody Allen; and Mac Carter’s horror project “Haunt.”

QED announced it was expanding during Cannes, with Media Content Capital taking a substantial stake in the 6-year-old production, finance and international sales company. “We’re taking significant steps to establish QED as a leading provider of big-screen commercial entertainment that can engage audiences on a worldwide basis, and John is the ideal person to help us take advantage of new opportunities which the market presents,” Block said. Hegeman is one of the producers on “Haunt.”