Legendary Pictures and Warner Bros. are slowly revealing a little bit more of their “Godzilla,” said to be a more faithful return of the giant Japanese lizard to the big screen than Roland Emmerich’s version in 1998.
They’re just choosing to show him off one body part at a time.
While Sony’s campaign for Emmerich’s film was heralded for its hype, it too relied on massive body parts to build buzz.
Legendary is making a big push for “Godzilla” at Comic-Con, in San Diego, promoting the film during a presentation on Saturday, during which it will reveal new footage. It also is producing the “Godzilla Encounter” — designed as part museum and theme park attraction — outside the San Diego Convention Center.