You will be redirected back to your article in seconds

‘G.I. Joe’ Gets Zapped by Lasers in Burbank

'Retaliation' harnesses laser technology

Years ago Paul Simon sang about “lasers in the jungle somewhere.” We don’t know about Africa, but moviegoers are going to see lasers in a theater — in downtown Burbank.

Projector maker Christie is teaming up with Paramount to deliver what they’re touting as the first public test of laser-driven cinema projectors. The two-week test begins March 28 at the AMC Theaters Burbank 16, with their run of “G.I. Joe: Retaliation.”

Laser projection is expected to deliver brightness of 14 foot-Lamberts even for 3D on a 65-foot-wide screen, allowing moviegoers to enjoy more vibrant colors and immersive images.

G.I. Joe: Retaliation” was originally skedded for release June 29, but was delayed so it could be converted to 3D.

This two-week test is sufficient to thoroughly test the laser projector in a real cinema environment, said Don Shaw, Christie senior director, product management.  It also will provide an opportunity for “the Hollywood filmmaking community to come down and catch a glimpse of the future of cinema projection.”

Looking to the future, Christie hopes to learn more about how laser technology runs over an extended period of time. As Shaw pointed out, “To date our previous showings to conference attendees and exhibitor audiences have only been for a few hours, as when we debuted ‘Hugo’ 3D at IBC.”

Popular on Variety

“We are keenly interested in hearing the reactions and the feedback from a broad cross-section of people representing exhibition, filmmaking, and the ever-important cinema audience,” Shaw said.

Laser projection tech is advancing on other fronts as well. Imax announced in January that three of its theaters, two at the Smithsonian in Washington, D.C., and another in Chantilly, Va., will transition to laser digital projectors in 2014. Imax is using laser projection tech developed by Kodak.

More Film

  • - New York, NY - 10/9/19

    #GoldOpen Launches Advisory Council, 'Golden Rider' to Promote Multicultural Films

    Diversity-focused nonprofit Gold House is launching an entertainment advisory council made up of industry leaders and a Golden Rider initiative to incentivize diverse representation in film, starting with the Asian diaspora. Both the council and rider are through the organization’s #GoldOpen venture, which supports the opening weekends of multicultural films.  The council — whose members [...]

  • Taylor Swift Variety Cover Story Sundance

    Taylor Swift: No Longer 'Polite at All Costs'

    “Not a shot. Not a single chance. Not a snowball’s chance in hell.” Taylor Swift — who, at 30, has reached a Zen state of cheerful realism — laughs as she leans into a pillow she’s placed over her crossed legs inside her suite at the Beverly Hilton Hotel, leaning further still into her infinitesimal odds of winning [...]

  • The Island

    ‘The Island,’ ‘Calamity,’ 'Piano Player' Highlight Cartoon Movie 2020 Lineup (EXCLUSIVE)

    BARCELONA – Rémi Chayé’s “Calamity, a Childhood of Martha Jane Cannary,” Anca Damian’s “The Island,” Fernando Trueba and Javier Mariscal’s “They Shot the Piano Player,” and Enrique Gato’s “Tad the Lost Explorer and the Curse of the Mummy” are among the sixty-six projects from twenty countries to be pitched at the 22nd Cartoon Movie, Europe’s [...]

  • Kirby Dick Amy Ziering

    'On The Record,' Russell Simmons #MeToo Doc, Charts Course to Sundance After Oprah Exit

    UPDATED: A spokesperson for Kirby Dick and Amy Ziering says the filmmaking team behind “Off the Record” will participate in print and broadcast interviews at the Sundance film festival. The accusers featured in the film are weighing press options at this time. Earlier, a spokesperson for the Russell Simmons documentary confirmed to Variety that only [...]

  • Ariel Winograd'TOD@S CAEN' film premiere, Los

    Viacom International Studios Signs First Look Deal with Ariel Winograd (EXCLUSIVE)

    MADRID  — Adding to a powerful and still growing talent roster, Viacom International Studios (VIS) has clinched a first-look deal with Argentine writer-director Ariel Winograd whose latest movie, “The Heist of the Century,” has just become one of the biggest Argentine openers in history. The multi-year pact takes in the development and production of not [...]

  • William Bogert Dead: 'Small Wonder' Actor

    William Bogert, Who Appeared in 'War Games,' 'Small Wonder,' Dies at 83

    TV, film and theater actor William Bogert, who appeared in a recurring role on 1980s sitcom “Small Wonder” and in films such as “War Games,” died Jan. 12 in New York. He was 83. On “Small Wonder,” which ran from 1985 to 1989, Bogert played Brandon Brindle, the Lawsons’ neighbor and Harriet’s father who became [...]

More From Our Brands

Access exclusive content