Fox taps digital marketing, publicity execs

SVPs: Joseph Epstein digital strategy, Heather Johnson Phillips PR

Twentieth Century Fox has tapped Joseph Epstein as SVP of digital strategy for domestic theatrical marketing and Heather Johnson Phillips as SVP, publicity.

Duo reports to exec VP of marketing Debbie Miller.

Epstein and Phillips joined the studio in Nov. and Dec., respectively. Epstein last served as chief marketing officer for Digital Broadcasting Group, where he oversaw strategic positioning, marketing functions and sales strategy. Those duties included launching the company’s original YouTube channel “Spaces.” Prior to that, Epstein served as VP of digital marketing at Sony, working on films including “Spider-Man 3,” “Quantum of Solace” and “Casino Royale.”

Epstein took his post just a couple of months after Ira Rubenstein, EVP of digital marketing, ankled Fox following a year on the job.

Phillips began her career at Miramax where she served as VP of national theatrical publicity, overseeing campaigns for films including “Chicago,” “Frida” and “The Aviator.” Exec later took up positions at Fox and Fox-based Walden media before her latest post overseeing marketing, digital solutions and business development for creative ad agency Aspect Ratio.

“These two positions are integral to the overall success of our department, and I’m happy to welcome two outstanding executives to the 20th Century Fox Family,” Miller said in a release announcing the appointments Monday.