After Fox chief marketing officer Oren Aviv was publicly ousted late Wednesday, the Century City-based studio announced the promotion of its two international chiefs Paul Hanneman and Tomas Jegeus to run worldwide marketing and distribution operations.
Fox chairman and CEO Jim Gianopulos, who also has an international background, made the announcement Thursday morning as part of a restructuring initiative.
The news is yet another major marketing shake-up at a studio, after Sony recently booted its marketing chief Marc Weinstock for digital maven Dwight Caines. While the Sony shift highlights the growing importance of the digital landscape, the change-up at Fox speaks to the importance of knowing the international market place.
Both Hanneman and Jegeus have served as co-heads of Fox Int’l since 2005, overseeing such massive international hits as “Avatar” — the all-time highest grossing film worldwide — and “Ice Age: Continental Drift,” which is the largest overseas animated film ever.
“We want to thank Oren for his contributions to the studio over the past three years,” Gianopulos said in a statement. “He is a class act, who contributed greatly to the studio’s success.”
According to Fox, Aviv will be “leaving the company to pursue other endeavors that he will announce shortly.”