×
You will be redirected back to your article in seconds

Ford’s Focus is on Selling Scorsese’s ‘Silence’ as He Drives IM Global

IM Global topper Stuart Ford knows how to make a splash with Martin Scorsese: Put him on a boat.

The director mingled at one end of Emmett/Furla’s yacht party on Thursday to promote “Silence,” Scorsese’s long-gestating passion project that IM Global is shopping at Cannes. Arguably the market’s highest-profile title, Ford has been putting Scorsese’s star power to work: The helmer spoke at a buyers-only presentation on Wednesday and has been hosting private Q&As with potential bidders.

Ford’s intensely focused approach is indicative of what it’s taken to make IM Global one of the most muscular sales agencies working today. “Silence” may lead to Ford’s involvement in another Scorsese project, “The Irishman,” in which Robert De Niro and Al Pacino are attached to star. There’s chatter about IM Global shopping that pic, which may come out of turnaround at Paramount (Emmett/Furla has an option to finance).

IM Global shops about 10 titles annually, and has a 15-person team on the ground at Cannes this year.

“Because we tend to presell our films very very aggressively …. we’re (not) relying on generous forms of gap financing structures or financing structures,” Ford said.

But IM Global also has the added advantage of a deep-pocketed backer. Funded in large part by India’s Reliance Entertainment, the company typically invests in three $20 million-to-$40 million projects annually (although December’s release of the $75 million “Walking With Dinosaurs 3D” will mark the company’s biggest project so far).

Other upcoming IM Global titles include horror pic “The Sacrament,” now in post-production; “Revenge of the Green Dragons,” which Scorsese is exec producing; and Catherine Hardwicke’s thriller “Plush.”

Having its own capital source gives IM Global leverage as more sales and production companies enter the indie space. Agents often want to see that there’s money behind a project before committing talent, for example, and more projects floating around Cannes doesn’t necessarily mean that significantly more films will be getting made than in years past.

“There may be more companies out there trying to put projects together (but) I think there is a hardcore nucleus to the companies that have been around for two to five years, at least,” Ford said. “It’s really about companies that can finance films … I’d say, commonly, equity investors are looking for anywhere for between 15% and 20% preferred return on their capital and probably a 50% return on the net profits on the film.”

IM Global has also begun targeting around six projects under $10 million after finding success with this year’s Open Road release “Haunted House,” which grossed $60 million and cost $2 million, according to Ford.

“We’re not doing more at the expense of the bigger movies,” Ford said. “We’re happy to up the ante.”

At Cannes, IM Global will also be focused on expanding its global footprint. The company launched a pan-Asian distribution arm last year and plans to open offices in Beijing soon.

“We couldn’t do that without the support and the substance of a big corporation,” Ford said.

As part of their agreement, IM Global shops some of Reliance’s Bollywood titles — films which both companies hope can reach a much broader audience beyond India. This year, for example, IM Global is selling Reliance’s actioner “Commando” and comedy “Besharam.”

But while Ford moonlights between screenings, meetings and working the Croisette for all of IM Global’s projects, “Silence” will remain one of the exec’s biggest focuses.

“Marty being on the Croisette selling his movie alongside me is something to look forward to,” Ford said.

More Biz

  • Hollywood celebrated the individuals redefining "on-screen

    Media Access Awards Honors Individuals Increasing Representation for Disabilities

    Hollywood celebrated individuals redefining “on-screen representation for the disability community” with the Media Access Awards, in partnership with Easterseals, at the Beverly Hilton Thursday. Norman Lear and Jimmy Kimmel kicked off the event, which featured Camryn Manheim, CJ Jones, Coby Bird and “The Peanut Butter Falcon” actors Zack Gottsagen and John Hawkes presenting awards along [...]

  • 'Roxanne' Singer Arizona Zervas Signs With

    'Roxanne' Singer Arizona Zervas Signs With Columbia

    Hotly tipped singer-songwriter Arizona Zervas, whose viral hit “Roxanne” is in the top 40 of the Billboard Hot 100,  has signed with Columbia, Variety has confirmed. Since the release of the track on Oct. 10, “Roxanne” has reached nearly 50 million streams on Spotify. The single topped Spotify U.S. top tracks chart for an uninterrupted [...]

  • Jax Media at Variety New Leaders

    Jax Media Accepts Variety's Creative Leadership Award at New Leaders Cocktail Party

    This year’s Variety New Leaders event, presented by City National Bank, honored innovative visionaries in entertainment. The cocktail party was hosted on a chilly Thursday night in Lower Manhattan’s Jimmy Rooftop Bar at the James Hotel. Patrick McCarthy, senior VP and head of marketing for City National Bank, kicked off the event highlighting the new [...]

  • taylor swift, scott borchetta and scooter

    Rage Against the Big Machine: What's Driving the Taylor Swift Showdown

    The latest Taylor Swift-Scooter Braun-Scott Borchetta kerfuffle involves the sort of music business minutiae that doesn’t commonly interest the general public — in fact, it’s probably safe to say that untold thousands if not millions of people are suddenly familiar with the concept of re-recording old masters. But in blasting Braun on social media and [...]

  • Redbox

    Redbox Settles Disney Suit, Agrees Not to Sell Download Codes

    Redbox has settled its litigation with Disney, agreeing not to resell codes that allow customers to download movies. Redbox has traditionally offered DVDs for rent through its distinctive kiosks. In October 2017, the company also began offering download codes at a considerable discount compared to the price on iTunes, Amazon or other services. Redbox did [...]

  • Shari Redstone: ViacomCBS 'Can Compete With

    Shari Redstone: ViacomCBS 'Can Compete With the Best of Them'

    Shari Redstone is emphatic: ViacomCBS has plenty of resources and the scale to compete in the new world order for media giants. “We absolutely have enough scale,” Redstone said Friday morning during her Q&A held as part of the Paley Center for Media’s International Council Summit in New York. “We have an incredible library. We [...]

  • Taylor Swift

    Taylor Swift Denies Big Machine's Claims Over Song Use, 'Millions' in Debt

    In the latest salvo in a rapidly evolving media battle that has evolved over the past 15 hours, Taylor Swift refuted Big Machine Records’ claim that the company did not try to block her from using material from her early albums, which are owned by the label, in forthcoming television specials. Swift had leveled those [...]

More From Our Brands

Access exclusive content