LONDON — U.K. film agencies Film London and Creative England have partnered to launch a training initiative for new filmmakers addressing the changing challenges of global film distribution.

Aimed and first- and second-time feature filmmakers, the three-month bespoke “Audience on Demand” program aims to provide Blighty’s new talent with the skills, knowledge and networks to produce a tailored distribution and marketing strategy for their films.

It will also focus on the impact of digital distribution on the traditional distribution routes to market.

The scheme, which will run April to June this year divided across both the Film London and Creative England regions, sees participants supported by a mentor program in between three intensive two-days workshops and a final pitch day to industry professionals.

The initiative is funded by Creative Skillset, the U.K.’s licensed sector skills council for the creative industries.

“Creative Skillset is funding this project to drive up producers’ skills in distributing their films, helping them to learn innovative ways to take a film to market and reach a wider audience,” said Dan Simmons, head of film at Creative Skillset. “It will connect producers with distribution networks and give them the skills on how to market their films.”