John Sloss’s Cinetic Media has unveiled the metric “multi-screen gross” as a means of combining consumer payments at home and in theaters for day-and-date releases.

“At Cinetic, we strongly believe that transparency promotes smarter choices and innovation,” Sloss said in a statement.

The first film to use the figure (although not the first to trumpet VOD earnings) is “Escape From Tomorrow,” released via Sloss’s Producers Distribution Agency with $139,334 in theatrical revenues and $120,560 in VOD/digital grosses for a total of $259,894 during its first two weeks.

Cinetic said the move was driven by increasing numbers of distributors transitioning from typical theatrical releases followed by a traditional home entertainment window toward the day-and-date or Ultra VOD models.

“We designed the multi-screen gross statistic to help filmmakers make more informed decisions when choosing between traditional theatrical scenarios and day-and-date releases,” he said. “Unless and until someone better positioned comes along to perform this function, we are committed to leading this charge toward reporting transparency.”

Randy Moore shot “Escape From Tomorrow” surreptitiously at Disneyland and Disney World. “Escape,” which debuted at Sundance, was shot in black and white and centers on a middle-aged American husband and father of two who learns he has lost his job. Keeping the news from his nagging wife and wound-up children, he embarks on a full day at a Disney theme park, where the family vacation quickly unravels into a surrealist nightmare.

Cinetic said that it wants to encourage the widespread adoption of reporting VOD numbers as a standard industry benchmark and plans to report those numbers each Monday.

“We call upon those distributors who have been pioneers of the day-and-date evolution to supply Cinetic with their cable and broadband VOD gross numbers so we can post a comprehensive snapshot of the distribution industry each week,” Sloss added.