Move follows Monday’s exit of worldwide marketing president Marc Weinstock. Weinstock’s position will now be split into two roles, with Nigel Clark running the studio’s international marketing efforts, sources said.
Caines has been at Sony for 16 years. He was named president of worldwide digital marketing in 2008, a role in which he reported to Weinstock.
Move may reflect Sony’s efforts to cut back on costs, relying more on digital strategies to promote movies worldwide. The studio has come under fire from activist investor Daniel Loeb to reduce its overhead costs and streamline its entertainment operations.