U.K. film industry veteran Steve Perrin will receive the outstanding achievement in digital cinema award at the first U.K. Digital Cinema Conference Thursday.

The confab, to be held at Vue Entertainment Westfield theater in West London, will see 250 delegates from 150 companies descend on London including leading execs from the U.S., Germany, Russia, Spain, Netherlands, Portugal, Denmark, Romania, Turkey, UAE and New Zealand. The confab will focus on digital innovation and alternative content.

Perrin is CEO of the U.K. Digital Fund Partnership, set up by the Cinema Exhibitors Assn. with the support of the former U.K. Film Council. Originally charged with overseeing the introduction of digital equipment to the U.K. independent sector, Perrin was the key player in setting up a financing scheme through dcinex to provide exhibs a choice of digital systems.

“The Digital Funding Partnership is a unique coming together of independent cinema owners right across the country and Steve is responsible for that and for its success,” said Hayden Phillips, chairman of the U.K. Digital Fund Partnership.

Perrin previously headed up Rentrak’s international division after setting up box office reporting company Entertainment Data Intl. in Blighty and Europe. Following that, he set up the U.K. Film Council’s Research and Statistics Unit. He was also director of marketing for Warner Bros. U.K.

“Over the last three years, Steve has successfully navigated the most challenging of processes, accommodating and balancing the interests of each individual cinema operator against those of the collective,” said Phil Clapp, CEO of the CEA. “Within the next few weeks, the roll-out of digital screens across those sites operated by DFP members will be completed. No other territory has achieved a similar level of success in adopting a wholly commercial approach to digitization.”