Kevin Dersley has been appointed managing director of Elevation Sales, the sales and distrib company jointly acquired by Studiocanal U.K. and Lionsgate U.K. in 2007.

Dersley, who was previously senior buying manager in music and video at supermarket chain Tesco, starts Monday.

Elevation facilitates home entertainment sales and distribution for Lionsgate and Studiocanal titles. The company boasted a 7.47% market share in 2012, up from 5.27% in 2011.

Dersley’s hiring comes as entertainment retailer HMV Group and rental chain Blockbuster U.K. both went into administration, the U.S. equivalent of Chapter 11 bankruptcy protection, this week.

“While the industry has its challenges as this week’s sad news has bought into sharp focus, I firmly believe that the future of packaged media remains vibrant and positive, a view that is passionately shared by the teams at Lionsgate and Studiocanal,” Dersley said.

Lionsgate titles for 2013 include Arnold Schwarzenegger’s return in “The Last Stand,” “The Railway Man,” starring Colin Firth and Nicole Kidman, and the second installment in the “Hunger Games” franchise, “Catching Fire.” The company’s TV business includes “Nashville,” “Anger Management,” “Mad Men” and “Nurse Jackie.”

Among Studiocanal’s 2013 releases are Michael Winterbottom’s “The Look of Love,”

Rufus Norris’ “Broken,” which won best film at the British Independent Film Awards, Neil Jordan’s “Byzantium,” Robert Redford’s “The Company You Keep,” Lasse Hallstrom’s “The Hypnotist,” Fede Alvarez’s remake of horror classic “Evil Dead” and Ron Howard’s “Rush.”