“Blue Valentine” director Derek Cianfrance is in talks to direct “ESPN: Those Guys Have All the Fun” for Focus about the rise of the dominant sports channel.

The project is based on the James Andrew Miller and Tom Shales book , an oral history that spotlighted how ESPN started and where it is today.

Fox acquired the rights to the New York Times bestseller in May 2011 but the project was put into turnaround when the studio couldn’t figure out how to adapt it into a feature. Focus then picked it up and moved fast to get a director on it.

Known more for his serious dramas like “Blue Valentine” and “Place Beyond the Pines,” Cianfrance has gotten recent praise for his commercials for Dick’s Sporting Goods that show his passion for sports.

Cianfrance is repped by CAA.

The Wrap first broke the news.