You will be redirected back to your article in seconds

Dawn Taubin Replaces Anne Globe as Head of Marketing at DreamWorks Animation

Marketing vet spent six years running Warner Bros.' film campaigns

Former Warner Bros. marketing vet Dawn Taubin has been named chief marketing officer of DreamWorks Animation, just days after Anne Globe left the toon studio this week.

In the post, Taubin will head all of marketing for the studio including theatrical, television and global brand initiatives.

That includes animated films like two “How to Train Your Dragon” sequels, “B.O.O.: Bureau of Otherworldly Operations,” “Mr. Peabody & Sherman,” and “Kung Fu Panda 3,” already dated through 2016, as well as a slate of original shows, including “Turbo F.A.S.T.,” DreamWorks Animation is releasing through Netflix.

DWA made the announcement Thursday.

SEE ALSO: Nickelodeon Vet Marjorie Cohn to Run DreamWorks Animation Television

SEE ALSO: Jeffrey Katzenberg on What Went Wrong With ‘Turbo’

“Dawn’s vast experience in marketing franchise films with a global reach is a perfect fit as we continue to diversify and expand our brand,” said DreamWorks Animation CEO Jeffrey Katzenberg. “Her passionate and knowledgeable leadership will be integral to the company’s growth, and I could not be more thrilled to welcome Dawn to the DreamWorks team.”

Taubin ran Warner Bros. domestic marketing for six years, leaving the studio in 2008 to become an independent consultant on film marketing campaigns through her own shingle Cinema Vision. Her clients there included Disney, Sony Pictures, Exclusive Media, Relativity and Rhino Records.

She was instrumental in helping launch and grow the “Harry Potter” film franchise.

SEE ALSO:  DreamWorks Animation Loses Marketing Chief

Globe left DreamWorks Animation on Monday, ending a 17-year-run at the toon studio. Timing comes as “Turbo” and “Rise of the Guardians” struggled to find an audience. Twentieth Century Fox releases DWA’s films.

Taubin joined Warner Bros. in 1998 as VP of publicity and was promoted to president of domestic marketing in 2002. After leaving WB, she managed the marketing campaigns for DreamWorks Pictures’ “The Help” and “War Horse,” distributed by Disney, and has been teaching at Chapman University as professor of public relations and advertising at the Dodge College of Film and Media Arts at Chapman University in Orange, California.

More Biz

  • A woman walks by an electronic

    China Woes Hit Shares of Japanese Games Developers

    Former Warner Bros. marketing vet Dawn Taubin has been named chief marketing officer of DreamWorks Animation, just days after Anne Globe left the toon studio this week. In the post, Taubin will head all of marketing for the studio including theatrical, television and global brand initiatives. That includes animated films like two “How to Train […]

  • Reese Witherspoon

    CAA Sets Rare Public Event With Reese Witherspoon, Jenny Han Among Attendees

    Former Warner Bros. marketing vet Dawn Taubin has been named chief marketing officer of DreamWorks Animation, just days after Anne Globe left the toon studio this week. In the post, Taubin will head all of marketing for the studio including theatrical, television and global brand initiatives. That includes animated films like two “How to Train […]

  • Former movie producer Harvey Weinstein arrives

    Judge Allows Harvey Weinstein Sex Trafficking Suit to Proceed

    Former Warner Bros. marketing vet Dawn Taubin has been named chief marketing officer of DreamWorks Animation, just days after Anne Globe left the toon studio this week. In the post, Taubin will head all of marketing for the studio including theatrical, television and global brand initiatives. That includes animated films like two “How to Train […]

  • R. Kelly

    R. Kelly to Perform at MSG’s Hulu Theater in New York Next Month

    Former Warner Bros. marketing vet Dawn Taubin has been named chief marketing officer of DreamWorks Animation, just days after Anne Globe left the toon studio this week. In the post, Taubin will head all of marketing for the studio including theatrical, television and global brand initiatives. That includes animated films like two “How to Train […]

  • Brian Speiser APA

    APA Alternative Agent Brian Speiser Promoted to Partner at APA

    Former Warner Bros. marketing vet Dawn Taubin has been named chief marketing officer of DreamWorks Animation, just days after Anne Globe left the toon studio this week. In the post, Taubin will head all of marketing for the studio including theatrical, television and global brand initiatives. That includes animated films like two “How to Train […]

  • Live Nation Names Amy Marks EVP,

    Live Nation Names Amy Marks Exec VP, Head of Integrated Marketing

    Former Warner Bros. marketing vet Dawn Taubin has been named chief marketing officer of DreamWorks Animation, just days after Anne Globe left the toon studio this week. In the post, Taubin will head all of marketing for the studio including theatrical, television and global brand initiatives. That includes animated films like two “How to Train […]

  • Kukai

    Tencent Unit Buys New Classics Media for $2.25 Billion

    Former Warner Bros. marketing vet Dawn Taubin has been named chief marketing officer of DreamWorks Animation, just days after Anne Globe left the toon studio this week. In the post, Taubin will head all of marketing for the studio including theatrical, television and global brand initiatives. That includes animated films like two “How to Train […]

More From Our Brands

Access exclusive content