×
You will be redirected back to your article in seconds

Dawn Taubin Replaces Anne Globe as Head of Marketing at DreamWorks Animation

Marketing vet spent six years running Warner Bros.' film campaigns

Former Warner Bros. marketing vet Dawn Taubin has been named chief marketing officer of DreamWorks Animation, just days after Anne Globe left the toon studio this week.

In the post, Taubin will head all of marketing for the studio including theatrical, television and global brand initiatives.

That includes animated films like two “How to Train Your Dragon” sequels, “B.O.O.: Bureau of Otherworldly Operations,” “Mr. Peabody & Sherman,” and “Kung Fu Panda 3,” already dated through 2016, as well as a slate of original shows, including “Turbo F.A.S.T.,” DreamWorks Animation is releasing through Netflix.

DWA made the announcement Thursday.

SEE ALSO: Nickelodeon Vet Marjorie Cohn to Run DreamWorks Animation Television

SEE ALSO: Jeffrey Katzenberg on What Went Wrong With ‘Turbo’

“Dawn’s vast experience in marketing franchise films with a global reach is a perfect fit as we continue to diversify and expand our brand,” said DreamWorks Animation CEO Jeffrey Katzenberg. “Her passionate and knowledgeable leadership will be integral to the company’s growth, and I could not be more thrilled to welcome Dawn to the DreamWorks team.”

Taubin ran Warner Bros. domestic marketing for six years, leaving the studio in 2008 to become an independent consultant on film marketing campaigns through her own shingle Cinema Vision. Her clients there included Disney, Sony Pictures, Exclusive Media, Relativity and Rhino Records.

She was instrumental in helping launch and grow the “Harry Potter” film franchise.

SEE ALSO:  DreamWorks Animation Loses Marketing Chief

Globe left DreamWorks Animation on Monday, ending a 17-year-run at the toon studio. Timing comes as “Turbo” and “Rise of the Guardians” struggled to find an audience. Twentieth Century Fox releases DWA’s films.

Taubin joined Warner Bros. in 1998 as VP of publicity and was promoted to president of domestic marketing in 2002. After leaving WB, she managed the marketing campaigns for DreamWorks Pictures’ “The Help” and “War Horse,” distributed by Disney, and has been teaching at Chapman University as professor of public relations and advertising at the Dodge College of Film and Media Arts at Chapman University in Orange, California.

More Biz

  • IWC Schaffhausen store opening, Rodeo Drive,

    8 Luxury Gifts That Industry Leaders Are Spending Their Paychecks On

    Whether you’re celebrating a new launch, a new business venture, or toasting to the end of another successful year, here are eight gift ideas to reward yourself — and to impress the company you keep. 1. Saint Laurent Perforated Leather Tote Bag If you work in the industry, you need a good bag, and you’ve [...]

  • best airlines ranked inflight entertainment

    Holiday Travel Survey Reveals Airlines With Best In-Flight Entertainment

    There are many ways to pass the time if you’re in the air, but for most people, settling in with a glass of wine and a movie is the preferred way to fly. But not all airlines share the same script when it comes to entertainment offerings. A new survey from the website, CableTV.com, ranked [...]

  • Ventana Sur Rocks with Sales, Mass

    Ventana Sur Rocks with Sales, Mass Attendance, Structural Growth

    BUENOS AIRES — Celebrating its 10th anniversary with a huge hike in attendance to over 4,000 accredited delegates, the 2018 Ventana Sur will go down in history on multiple counts: Sales and pick-ups on movies which combined social comment and entertainment value, increasingly the new foreign-language movie standard; new sections, led by a Proyecta co-production [...]

  • Jennifer Lawrence Harvey Weinstein

    Jennifer Lawrence Denies Harvey Weinstein's Claim in Latest Assault Lawsuit

    Harvey Weinstein was hit with a lawsuit Friday from an actress who claims he forcibly performed oral sex on her, repeatedly masturbated in front of her, and threatened to harm her career if she objected. The suit details that Weinstein claimed he was trying to help her and that he was the gateway to her dreams. [...]

  • Times Up Hollywood

    Time's Up Entertainment Announces New Industry Mentoring Initiative

    Time’s Up Entertainment, an affiliate of the Time’s Up coalition of women across industries working to improve workplace safety, has announced the “Who’s in the Room” industry mentoring initiative. The program’s goal is to increase the presence of people of color from diverse backgrounds in the entertainment industry’s executive ranks. Funded by a $500,000 grant from [...]

  • Tom Cruise as Ethan Hunt in

    Paramount Inks Deal for Theme Park in South Korea

    Paramount Pictures has announced a deal to install a studio-branded theme park in an entertainment resort being developed in South Korea. The agreement was struck between Paramount and Mohegan Gaming & Entertainment, which owns the Inspire Integrated Entertainment Resort in the South Korean city of Incheon. Mohegan has invested KRW 2.8 trillion ($2.4 billion) in [...]

  • Davan Maharaj Mel Gibson

    L.A. Times Publisher's Lawyer Was Accused of Extorting Mel Gibson

    The attorney who negotiated a $2.5 million exit package for L.A. Times publisher Davan Maharaj was previously accused of using secret recordings to extort actor Mel Gibson. Surreptitious recordings also figure in the Maharaj case. NPR reported on Wednesday that Maharaj taped Tronc chairman Michael Ferro. According to the report, Ferro was heard on the [...]

More From Our Brands

Access exclusive content