Cinedigm is expanding its documentary offerings, launching a multi-platform Docurama brand with a seven-week series of screenings of documentaries along with a new streaming service.

The new brand launches April 22, starting with Freida Mock’s “G-Dog,” followed by Victor Kossakovsky’s “Viva Los Antipados,” Nisha Pahuja’s “The World Before Her,” Yung Chang’s “The Fruit Hunters,”  Mark Neale’s “Charge,” Hugh Hartford’s “Ping Pong” and Julien Temple’s “London: The Modern Babylon.”

Cinedigm will present the seven feature-length documentaries in up to fifteen U.S. markets, with each film being screened multiple times per week.

“Cinedigm is reinventing distribution for the digital age by taking full advantage of the technology now at our fingertips,” said Chris McGurk, chairman and CEO. “These outstanding films deserve a theatrical release, the boost from which provides ongoing community engagement and discussion. We fervently believe that most consumers desire to see what they want, when they want, on the device of their choosing.”

The films in the series will be made available on Cinedigm’s Docurama application – and later on basic digital – once theatrical windows have closed. That application will launch with approximately 150 library titles with 10 to 15 titles added per week.