Christopher Erb to Head Brand Marketing for Legendary Entertainment

Exec to focus on building Legendary's brand beyond fanboys

Legendary Entertainment has already generated a following with fanboys. Now it’s turning to former EA Sports executive Christopher Erb to attract everyone else.

As executive VP of brand marketing, Erb will focus on growing Legendary’s brand identity. Erb will work closely with the company’s current marketing and communications teams, and oversee all aspects of Legendary’s social media and consumer marketing campaigns as it sets out to promote new tentpole releases like “Godzilla,” “Mass Effect” and “Seventh Son,” among other films developed internally.

He will also work alongside Emily Castel and her Five33 marketing team whose agency Legendary acquired earlier in May.

Erb started in the position on May 23, and is based at Legendary’s Burbank headquarters. He reports to Jon Jashni, president and chief creative officer of Legendary Entertainment.

“Chris is a dynamic marketer and innovative brand builder,” Jashni said. “His experiences and vision will be instrumental in helping us deepen the existing relationship between our brand and consumers.”

Before joining Legendary, Erb spent eight years at Electronic Arts, and served as VP of brand marketing for EA Sports , where he is credited with helping overhaul the way the company marketed its sports games, including its “Madden” and “FIFA” franchises to consumers, especially non-gamers. That included embracing a theatrical method for promoting video game releases through promotional partnerships with such brands as Coca-Cola, Nike, Microsoft, McDonald’s, Procter & Gamble, Monster Products and Budweiser.

“Legendary has built an aspirational and iconic entertainment brand, and I am excited to join the team and help grow Legendary’s existing brand, as well as develop new brand extensions,” Erb said.

Erb has also worked as an exec at Wizards of the Coast, running the “Pokémon,” “Dungeons and Dragons,” “Star Wars” and NeoPets portfolios.

More Biz

  • Actress Asia Argento speaks about being

    Asia Argento Settled With Sexual Assault Accuser Last Year (Report)

    Legendary Entertainment has already generated a following with fanboys. Now it’s turning to former EA Sports executive Christopher Erb to attract everyone else. As executive VP of brand marketing, Erb will focus on growing Legendary’s brand identity. Erb will work closely with the company’s current marketing and communications teams, and oversee all aspects of Legendary’s […]

  • Music Streaming Revenue placeholder

    Check's In the Mail: Sony Music Disburses $750 Million to Artists in 'Spotify Windfall' (EXCLUSIVE)

    Legendary Entertainment has already generated a following with fanboys. Now it’s turning to former EA Sports executive Christopher Erb to attract everyone else. As executive VP of brand marketing, Erb will focus on growing Legendary’s brand identity. Erb will work closely with the company’s current marketing and communications teams, and oversee all aspects of Legendary’s […]

  • Aretha Franklin - American Soul Singer

    Aretha Franklin Funeral, Public Viewing Plans Announced

    Legendary Entertainment has already generated a following with fanboys. Now it’s turning to former EA Sports executive Christopher Erb to attract everyone else. As executive VP of brand marketing, Erb will focus on growing Legendary’s brand identity. Erb will work closely with the company’s current marketing and communications teams, and oversee all aspects of Legendary’s […]

  • Stan Lee

    Judge Grants Restraining Order to Protect Stan Lee

    Legendary Entertainment has already generated a following with fanboys. Now it’s turning to former EA Sports executive Christopher Erb to attract everyone else. As executive VP of brand marketing, Erb will focus on growing Legendary’s brand identity. Erb will work closely with the company’s current marketing and communications teams, and oversee all aspects of Legendary’s […]

  • Prince Rogers Nelson

    Prince Estate and Sony Release 23 Long-Unavailable Albums Digitally

    Legendary Entertainment has already generated a following with fanboys. Now it’s turning to former EA Sports executive Christopher Erb to attract everyone else. As executive VP of brand marketing, Erb will focus on growing Legendary’s brand identity. Erb will work closely with the company’s current marketing and communications teams, and oversee all aspects of Legendary’s […]

  • Rosie O'Donnell, Frankie Shaw, David Nevins,

    Showtime Takes Boutique Approach Amid Intense Competition for Talent, Premium TV Viewers

    Legendary Entertainment has already generated a following with fanboys. Now it’s turning to former EA Sports executive Christopher Erb to attract everyone else. As executive VP of brand marketing, Erb will focus on growing Legendary’s brand identity. Erb will work closely with the company’s current marketing and communications teams, and oversee all aspects of Legendary’s […]

  • Ryan Kavanaugh

    Relativity Media Sale to UltraV Holdings Approved by Bankruptcy Judge

    Legendary Entertainment has already generated a following with fanboys. Now it’s turning to former EA Sports executive Christopher Erb to attract everyone else. As executive VP of brand marketing, Erb will focus on growing Legendary’s brand identity. Erb will work closely with the company’s current marketing and communications teams, and oversee all aspects of Legendary’s […]

More From Our Brands

Access exclusive content