The Hollywood Chamber of Commerce and Variety have renewed their exclusive media partnership for three more years.
Last year, Variety became the chamber’s media partner and began complete coverage of the org’s Walk of Fame ceremonies and other events.
As part of the media partnership, the Variety.com website will feature an exclusive live stream of the Walk of Fame ceremonies.
To help commemorate the 90th anniversary of the Hollywood sign, Variety will have unique access to cover the celebration.
“The Hollywood Chamber of Commerce is extremely pleased to continue our partnership with Variety. This union allows us to expand our awareness within the community and really zero in on the entertainment industry, which is vital to our organization,” said Kaylee Kiecker, VP of marketing and business development for the Chamber.
The Chamber oversees the administration of the Hollywood sign and the Hollywood Walk of Fame.