She replaces Gorka Knorr, who was in the post for just six months.
Enrich broke through as a producer with Agusti Villaronga’s controversial 1987 Berlin hit “In a Glass Cage.” She has long track record as a producer and line producer, working in film, TV, documentaries and international co-productions.
Enrich’s appointment has been welcomed by the sector. As a jobbing producer, “Enrich won’t need to adapt to the sector as is the case with politicians,” said producer Manuel Monzon.
“This is a bet on pragmatism, action and experience,” added David Matamoros, at Zentropa Intl. Spain.
Enrich takes over during a desperate period for much of Catalonia’s film biz.
Once admired for its financial muscle and sophisticated, multiple funding lines, the ICEC saw its film and TV investment budget slashed 31% to Euros8.2 ($10.9 million) last year.
Catalonia’s TVC maintains the most significant movie and fiction drama investment of any regional pubcaster in Spain. But TVC coin for fiction films, toons and docus dropped 13% in 2012 to $14.6 million.
Enrich’s biggest challenge will be to clarify for the industry what money ICEC can bring to the table this year.
Her biggest problem is beyond her control: Uncertainty about the future of central government subsidies, because of which banks will no longer cash-flow productions against the promise of future subsidy payments, said Miguel Angel Faura.
In this context, international pre-sales and commercial broadcasters Mediaset Espana, which backed “The Impossible,” and Antena 3 Group, which backed “Mama,” have emerged as the most reliable sources of movie funding in crisis-struck Spain.