PCB Prods., the studio handling the voice talent direction for the “Call of Duty” franchise, is launching an original content division, with two features and two TV series in development.

President and creative director Keith Arem oversees division PCB Entertainment, with VP Ash Sarohia running the newly minted operation.

Arem has a two-decade history in the vidgame industry including the recent release of “Call of Duty: Black Ops II,” “Sleeping Dogs,” “Saints Row,” “Ghost Recon Future Soldier” and “The Amazing Spider-Man.”

PCB is developing TV shows based on its original properties include “Dead Speed,” a post-apocalyptic graphic novel, and bio-thriller “Infex.” It’s also developing supernatural action feature “Marine Layer” and “611,” a found-footage drama feature.

“As storytellers, we’re no longer limited to a 90-minute experience,” Arem said. “We build entire universes. We now create hundreds of hours of content that audiences can explore for years. In the future, gaming and traditional storytelling will merge, and PCB will be at the forefront of creating that new experience.”

Sarohia began his career at Universal Pictures. Prior to PCB, he worked at IM Global/Reliance Entertainment, where he focused on foreign sales, acquisitions and distribution.