CAA, ICM, Paradigm, UTA, WME: Agency Investments

Assets held by the agencies encompass equity stakes, strategic investments, advisory roles and ventures incubated by the tenpercenteries


Empowered: Online education company offering professional certificates and career counseling for adults transitioning into new
careers. Created with Silicon Valley entrepreneur Steve Poizner, the Sherry Lansing Foundation, and UCLA
WhoSay: Publisher and media management platform for artists, athletes and other celebs
Funny or Die: Production company and online comedy destination
Moonshark: App developer
Proenza Schouler: Fashion label (pictured right)
Star Avenue Capital: Growth equity firm co-founded with Irving Place Capital to invest in consumer products and retail companies like sports supplement-maker MHP, hair-care brand Macadamia Natural Oil and candy retailer It’Sugar



Screenz: A second-screen technology developer created by Israel’s Keshet Broadcasting and content and advertising creator the Box
Fliptu: Fan page maker for celebrities, created by Jeremy Gocke and Jimmy Kimmel Live co-executive producer Doug Deluca
StageIt: Streams live concerts and events, and invites fans to tip the performers
GetMeRated: Mobile venture that connects friends through shared interests
Rides.TV: Interactive content creator that distributes properties through online video, phone calls, text messages, email and social media
Mobcaster: Crowdfunding venture that provides an outlet for independent television


Laffster: Distribution platform for comedy (pictured right)
Big Picnic Records: Independent music label launched in spring with the debut EP from British singer/songwriter Wall
St. Jerome’s Laneway Music Festival — Detroit: Event produced with St. Jerome’s Laneway Festivals and Palace Sports & Entertainment
Recreation Worldwide: A branding and marketing company focused on the electronic dance music space
Thump: A digital channel focused on the electronic dance music lifestyle, as a joint venture with Vice Magazine
Bread: A monetization platform for social media, desktop and mobile publishers


United Entertainment Group: Branded entertainment firm that includes Procter & Gamble, Frito-Lay (pictured right), AT&T, Starbucks and Equinox as clients
The Brand Studio: Brand strategy consulting service to majors brands and causes
AwesomenessTV: New media production company and YouTube channel operator created by Brian Robbins, recently sold to DreamWorks Animation for $33 million
Shop Hers: Social-based e-commerce platform for pre-owned high-end designer wear
Snaps (aka GoldRun): A photo-driven smartphone platform for shared information
Andover Games: Mobile game and app developer
Shaker: Platform for socially driven, virtual online events
Unnamed denim company Kevita: Probiotic drink
Playcast: Cloud-based gaming platform
Brand Affinity Technologies: Tech- and marketing-services company focused on monetizing the fan
Redux: Online curation community for video content
Viterbi Startup Garage: Tech accelerator formed with venture capital firm Kleiner Perkins Caufield & Byers and the USC Viterbi School of Engineering to invest in 10 companies by late summer


TheAudience: A social media management company whose clients include Charlize Theron, Jack Black and Hugh Jackman
Raine Group: Advises and invests in companies doing business around information, content creation and audience; has invested in Vice Media and Zumba Fitness
Red Interactive: Digital agency that includes Ford Motors, ESPN, Dr. Oz, UFC and “The Hunger Games” as clients
Chaotic Moon: Mobile app studio, with Disney, Marvel and Fox as clients
OpenSky: E-commerce platform; Bobby Flay and Serena Williams are among the clients
Uber: Car service app (pictured right)
Social Cam: App to share video on social networks
Chill: Online video site
Path: Social networking-enabled photo sharing and messaging service for mobile devices
OToy: Cloud rendering company that delivers cinema-quality 3D graphics in real time to filmmakers, designers and animators
Catch Media: Developer of “Play Anywhere” technology to help people access digital files stored on their computers using any mobile device
Airtime: Video chat network

More Biz

  • Singer-rapper Psy performs during the 70th

    YG Agency Boss Quits as K-Pop Scandals Expand

    Yang Hyun-suk last week resigned from his remaining positions at YG Entertainment. The talent agency he co-founded is deeply mired in a series of inter-linked scandals that stretch from drugs to prostitution. Problems started with the band Bigbang and its star Seungri, but now also encompass other YG artists. Hwang Bo-kyung was appointed as the [...]

  • NEW YORK, NY – JUNE, 24:

    LGBTQ Stars Honored at Variety’s Power of Pride Celebration

    New York City felt the full power of pride on Monday, as Variety celebrated its inaugural issue devoted to the annual recognition of LGBTQ people worldwide. At an intimate gathering at lower east side Manhattan hotel The Orchid, rooftop bar Mr. Purple hosted Variety’s cover stars and luminaries for cocktails and the unveiling of the [...]

  • Motown Seeks to Block 'O-Town' Trademark

    Motown Seeks to Block 'O-Town' Trademark

    UPDATED: The boy band O-Town briefly rose to fame in 2000, with a star turn on MTV’s reality series “Making the Band.” But the reformed group has just one obstacle to its efforts to trademark its name: Motown Recordings. The label’s parent company, Universal Music Group, is trying to block the band from registering “O-Town” [...]

  • Alyssa Milano

    Alyssa Milano Settles $10 Million Suit With Former Accountant

    Actress Alyssa Milano has settled a legal battle with her former accountant as the case was on the verge of going to trial. Milano and her husband, agent David Bugliari, filed suit in 2017, alleging that accountant Kenneth Hellie had forged her signature on checks, failed to pay overdue bills and taxes and allowed costs [...]

  • J Balvin ‘Amicably’ Parts Ways With

    J Balvin ‘Amicably’ Parts Ways With Longtime Manager Rebeca Leon

    J Balvin and his longtime manager Rebeca León have “amicably” parted ways, reps for the singer and León confirmed to Variety. The news was first reported by Billboard. León — who also oversees the careers of fast-rising Spanish singer Rosalia as well as Colombian superstar Juanes, with whom she founded Lionfish Entertainment — began managing Balvin early in his career [...]

  • Ann Sarnoff Headshot

    Warner Bros. Taps BBC Studios Americas Chief Ann Sarnoff as CEO (EXCLUSIVE)

    Warner Bros. has tapped BBC Studios Americas president Ann Sarnoff as its new CEO, a surprise pick that is sure to shake up the venerable studio. Sarnoff becomes the first woman to head Warner Bros. in its nearly 100-year history. She was under the radar during WarnerMedia’s search for a successor to lead the studio [...]

More From Our Brands

Access exclusive content