Box Office: ‘The Great Gatsby’ Popping Towards $50 Million

'Iron Man 3' Will Easily Win the Weekend With $70 Million

The Great Gatsby

Despite mixed reviews, Baz Luhrmann’s “The Great Gatsby” is having a ball at the U.S. box office.

The 3D adaptation of F. Scott Fitzgerald’s classic novel is sporting a robust $18.5 million Friday for a weekend tally north of $50 million, according to early estimates.

The Leonardo DiCaprio-starrer could finish even higher depending on Mother’s Day sales, analysts predict.

Budgeted at $100 million, “Gatsby” reps one of the few female-targeted pics in a summer full of male-driven action tentpoles. Tobey Maguire, Carey Mulligan and Joel Edgerton co-star in the stylized feature.

This weekend’s othertop performer, “Iron Man 3,” should easily beat “Gatsby” for first place, with an impressive $70 million in its second week of release.

Disney/Marvel’s 3D “Iron Man,” bowing a few weeks earlier overseas, could reach the $1 billion mark worldwide early next week.