×
You will be redirected back to your article in seconds

Box Office: ‘Hobbit’ to cut down ‘Texas Chainsaw’

Horror redo looking at low to mid teens

The 2013 domestic box office has some big, fast-starting shoes to fill.

Last year, record-setting “The Devil Inside” kicked off 2012 with $34 million in what’s traditionally the horror genre’s second home outside Halloween, but Lionsgate chiller “Texas Chainsaw 3D” is expected to perform in the low-to-mid teens.

Warner Bros.’ “The Hobbit: An Unexpected Journey” is expected to continue what should be a four-week winning streak, topping “Chainsaw,” which bows at 2,654 locations. The film should hold well after last weekend, dropping in the 30% range for a three-day gross in the low-$20 millions.

So far, “Hobbit” has cumed $242 million domestically, with more than $465 million overseas.

This time last year, domestic B.O. greatly overperformed, particularly “The Devil Inside,” which pundits expected would debut in the mid teens. The unpredictable nature of tracking horror films — word-of-mouth through the weekend is a big factor — means “Chainsaw” might also beat predictions.

Lionsgate reached core horror fans by airing TV spots during shows including “The Walking Dead.” Guys were targeted with advertising during college bowl games, as well as on cable nets including MTV and Comedy Central.

As part of the studio’s viral efforts, Lionsgate partnered with Tumblr to create online galleries inspired by the film. The blog site also sponsored ten 10 p.m. screenings on Thursday.

This marks only the second first-quarter release for the “Texas Chainsaw” franchise; most of the other pics bowed in October, including the most recent — 2006’s “Texas Chainsaw Massacre: The Beginning” — which opened to $18.5 million. None of the recent “Chainsaw” pics have done exceptional business Stateside, except the 2003 remake, with $80 million domestically. The original Tobe Hooper-helmed 1974 scarer was one of the most profitable independent films of the era.

Lionsgate developed the 3D version, with Millennium Films as a financial partner. The studio has invested $20 million in P&A, though it’ll also earn distribution fees.

Along with “The Hobbit,” Stateside box office will keep busy with holiday holdovers “Django Unchained,” “Les Miserables” and Billy Crystal-Bette Midler laffer “Parental Guidance” still doing business. “Django” has cumed $82 million domestically, just behind “Les Mis,” with $84 million. “Parental Guidance” reached $40 million and counting.

Meanwhile, Focus Features expands topical Matt Damon fracking pic “Promised Land,” directed by Gus Van Sant, to 1,675 locations. Last weekend, the film underperformed, averaging just $7,000 from 25 locations. Pic’s totaled only $295,000 through Wednesday.

Also expanding is Summit’s tsunami drama “The Impossible,” at 572 engagements, and Sony’s controversial “Zero Dark Thirty,” at 60. “The Impossible” has cumed almost $650,000 since bowing Dec. 21; “Zero Dark Thirty” has grossed $1.6 million domestically.

More Film

  • Wings Over Everest

    Terence Chang's 'Wings Over Everest' Set to Swell China's Rescue Film Genre

    “Wings over Everest,” a new action adventure film from veteran producer Terence Chang and “Wolf Warrior 2” producer Lu Jianmin, is poised to join the burgeoning Chinese sub-genre of rescue movies.   The Chinese- and English-language film stars Chinese actress Zhang Jingchu (“Project Gutenberg”; “Mission Impossible: Rogue Nation”), Japanese actor Koji Yakusho (“Babel”; “Memoirs of a [...]

  • The Eight Hundred (The 800)

    China Film Marketing Firms Must Adapt To Internet Age, Says Huayi's Jerry Ye

    Huayi Brothers Pictures CEO and media group VP Jerry Ye made no mention Sunday of the abrupt cancellation of the premiere for his firm’s highly anticipated war epic “The Eight Hundred,” which was set to be the Shanghai Intl. Film Festival’s opening film the night before. Instead, he looked to the future at a panel [...]

  • The Meg

    Chinese Script Development Requires A Different Touch, Top Producers Say

    Leading film producers highlighted the challenges of developing good scripts in China and abroad at a panel during the Shanghai International Film Festival on Sunday. Wanda Media GM Jiang Wei (aka Wayne Jiang) recommended that producers remain aware of the real differences between the scriptwriting process for Chinese productions versus international and co-productions. The fundamental [...]

  • Lou Ye's "Spring Fever"

    Shanghai: Previously-Banned Producer Nai An Now Hails Chinese Film Funding

    At a panel on indie film production at the Shanghai Intl. Film Festival, Chinese and foreign producers discussed the shifting funding landscape for their projects over the years. Nai An, the longtime collaborator of controversial sixth generation Chinese filmmaker Lou Ye, kicked off the talk with a look back at her producing career, which has [...]

  • My Dear Friend

    Shanghai Film Review: 'My Dear Friend'

    Like a slow-acting hallucinogen, Chinese director Yang Pingdao’s audaciously strange and sorrowful feature debut works its magic so gradually that it’s with a slight surprise that halfway through you glance down and realize you’re high off the social-realist ground, suspended surreally in the air. At first a gritty tale of feckless men abandoning their families [...]

  • Agent M (Tessa Thompson) and Agent

    Box Office: 'Men in Black: International' Ranks No. 1 Overseas With $74 Million

    Sony’s “Men in Black: International” is making good on its title, leading overseas box office charts with $74 million from 56 foreign territories. Combined with its disappointing $28 million start in North America, the latest chapter in the sci-fi action series debuted with $102.2 million globally. “Men in Black: International” sees “Thor: Ragnarok” co-stars Tessa [...]

  • Agent H (Chris Hemsworth) and Agent

    'Men in Black: International' Leads Box Office With Muted $28 Million

    Hollywood seems to be coming down with a contagious case of franchise fatigue this summer, as “Men in Black: International” and “Shaft” become the latest sequels largely dismissed by moviegoers in North America. Sony’s “Men in Black: International” led ticket sales at the box office this weekend with $28.5 million, but still fell short of [...]

More From Our Brands

Access exclusive content