×
You will be redirected back to your article in seconds

Universal Promotes Digital Marketing Exec

Doug Neil steered online campaigns for 'The Purge,' 'Fast and Furious'

As more film campaigns turn to the Web to generate buzz, Universal has upped Doug Neil to exec VP of digital marketing.

Neil, who helped grow “The Fast and Furious'” online following and oversaw “The Purge’s” digital campaign, has worked with the studio’s digital marketing group since 2006. He reports to co-president of marketing Michael Moses and works closely with marketing prexy Josh Goldstine.

“Doug earned this promotion with every click, like, post and share he and his team have generated for our films, propelling our studio into industry leaders in the digital and social spaces,” Moses said in a statement on Monday announcement the promotion.

Neil also promoted Universal R-rated comedy “Ted” by launching a twitter handle, @WhatTedSaid, that spouted tweets written by the film’s scribes. The account introduced fans to the film’s digital teddy bear, and the studio says it earned more than 200 million engagements across social media platforms.

Prior to joining U, Neil served as director of account strategy at AOL.

As more tentpoles continue to fight for space at the box office, studios have increasingly focused on targeted marketing campaigns.  In March, for example 20th Century Fox debuted a six-second trailer for “The Wolverine” on Vine.

Popular on Variety

More Film

  • Jon Voight'Maleficent: Mistress of Evil' film

    President Trump to Award Jon Voight the National Medal of Arts

    President Trump will present actor Jon Voight, musician Allison Krauss, and mystery writer James Patterson with the national medal of arts. Voight is one of few in Hollywood who has been vocal about his support of President Trump in the past, calling him “the greatest president of this century.” The White House announced four recipients [...]

  • Zack Snyder arrives at the 2018

    'Justice League': Gal Gadot, Ben Affleck, Zack Snyder Support Release of 'Snyder Cut'

    Zack Snyder, Gal Gadot, and Ben Affleck have taken to social media to request that Warner Bros. release the Snyder cut of “Justice League.” Snyder, who helmed “Man of Steel” and “Batman v Superman” and was “Justice League’s” original director, had to leave production on the film partway through after his daughter died, with Joss [...]

  • Whose Side Is 'Marriage Story' On?

    Whose Side Is 'Marriage Story' On? (Column)

    Do we choose sides when we watch “Marriage Story,” Noah Baumbach’s brilliant and wrenching drama of divorce? The question, on the face of it, sounds facile in a dozen ways the movie isn’t. Rarely are there winners in divorce, and there are two sides to every breakup. “Marriage Story” is a movie that reflects that [...]

  • The Letter

    IDFA: Kenyan Documentary ‘The Letter’ Debuts Trailer (EXCLUSIVE)

    Variety has been given access to the trailer for Kenyan documentary “The Letter,” by producer-director duo Christopher King and Maia Lekow, which world premieres Nov. 23 at IDFA. The film follows a young man who travels to his grandmother’s rural home when he learns she’s been accused of witchcraft. He soon discovers that the threatening letter she [...]

  • Warner Bros. Box Office

    With 'Good Liar' and 'Doctor Sleep,' Warner Bros.' Box Office Misfortunes Mount

    When Warner Bros. was crafting its 2019 slate, the studio took pains to offer more than just superhero movies. To be sure, there were lots of masked vigilantes too, but more than any of its big studio brethren, Warner Bros. was willing to take a risk on the kinds of thrillers, adult dramas, coming-of-age stories, [...]

  • Constance Wu

    Will Constance Wu Ever Watch 'Hustlers'?

    Despite her leading role, Constance Wu has never seen “Hustlers” and, spoiler alert, it’s very unlikely that she will. Wu explained why she doesn’t want to watch the film to Mindy Kaling (“Late Night”) during a conversation for “Variety Studio: Actors on Actors.” “This is crazy,” Kaling said in the beginning of the interview. “I [...]

  • Ford v Ferrari

    'Ford v Ferrari' Outmatches 'Charlie's Angels' at International Box Office

    Disney and 20th Century Fox’s “Ford v Ferrari” sped ahead of fellow new release, Sony’s “Charlie’s Angels,” at the international box office. Director James Mangold’s racing drama collected $21.4 million from 41 foreign markets, representing 67% of its overseas rollout. “Ford v Ferrari” also kicked off with $31 million in North America, bringing its global [...]

More From Our Brands

Access exclusive content