A biopic on Keith Moon, iconic drummer for The Who, has received a boost via a development-financing deal between Exclusive Media and Da Vinci Media Ventures, led by Toby Moores and Wendy Rutland.

The Moon project is the first film to be developed under the new alliance, launched at the American Film Market.

The Who’s Roger Daltrey and Exclusive Media’s Chairman and CEO Nigel Sinclair have been longtime collaborators on the Moon project. Da Vinci’s Wendy Rutland will be an exec producer.

Moon was a key ingredient in The Who’s success before he died in 1978 following a career that was marked by innovative drumming and repeat destruction of his drum kit and hotel rooms. A screenwriter is being commissioned to kick start the development of the project, anticipated to be a European-based co-production.

Exclusive Media, Moores and Rutland had announced a four-picture equity deal at Cannes.

“I am a massive Who fan and consider Keith Moon to be the greatest rock drummer of all time,” Rutland said. “I could feel Roger’s passion and detailed perspective for this unique story after our first phone call.

Daltrey said, “The Keith Moon project is one close to my heart so I am excited to reinvigorate it and grateful to Wendy, Toby and Da Vinci for their enthusiastic support.”