The African-American Film Festival Releasing Movement has launched ARRAY, a new label dedicated to multi-platform distribution of black independent film. AFFRM founder Ava DuVernay (“Middle of Nowhere”) announced that ARRAY’s first acquisition is all U.S. distribution rights to indie drama “Better Mus’ Come,” the debut feature from writer-director Storm Saulter.
Produced by Paul Bucknor and exec produced by Joshua Bratter and Samantha Bratter, the love story unfolds over the course of one of the most violent moments in Jamaican history, when rival gangs were enlisted by warring political factions to disrupt the democratic process — and bloodshed was unleashed on the streets.
Pic, which has screened at the Toronto International Film Festival, the Film Society of Lincoln Center and the British Film Institute, has won awards from several Caribbean-based film festivals.
“AFFRM’s new label ARRAY is built to serve the tremendous burst of black cinematic talent across the globe, filmmakers who are embracing new technologies to tell their stories by any means necessary. The goal is to expand the brand cultivated over our first four theatrical releases by reaching new audiences via both digital and traditional platforms,” said DuVernay. “Storm’s work on ‘Better Mus’ Come’ as director, writer and cinematographer is wildly impressive, incredibly important and deserves to be seen by as many filmlovers as possible. We’re proud that his gem will launch ARRAY.”
Popular on Variety
Deal was negotiated by Gordon Bobb of Del, Shaw, Moonves, Tanaka Finkelstein & Lezcano on behalf of AFFRM with the producers.