Rupert Murdoch has unveiled the new logo for 21st Century Fox.  The News Corp. entertainment operations formerly known as Fox Group encompass the 20th Century Fox Film and Television arms, which will retain the 2oth Century name.

” Today I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future,” Murdoch said in a statement.

The publishing unit will retain the News Corp. name. Murdoch is chairman and CEO of 21st Century Fox and chairman of the publishing company.