You will be redirected back to your article in seconds

EFM: Key mart for Russians

Berlin Daily Spotlight 2013: Russia

For those Russians looking to buy international material, Berlin is a key market.

Sam Klebanov, who runs Cinema Without Frontiers, one of Russia’s leading arthouse distributors, says in a market where Hollywood films dominate exhibition niche programming remains a challenge.

His lineup for this year includes Chilean director Pablo Larrain’s Oscar foreign-language nommed “No”; Roman Coppola’s “A Glimpse Inside the Mind of Charles Swan III,” starring Charlie Sheen; and “A Late Quartet,” Yaron Zilberman’s opus on a classical music group’s disintegration.

In Berlin, he will be looking for arthouse projects, mostly at script stage, by known directors or those with crossover potential, like David Cronenberg’s “A Dangerous Method,” which grossed $1.1 million in Russia and former Soviet republics last year.

“We’re always hoping to find a gem that others do not see the potential in,” Klebanov says.

For international buyers, more than 40 Russian films will be represented at this year’s EFM by the Russian Cinema Fund, which for the second-year running hosts the Cinema of Russia stand. This includes reps from nine key production companies.

Elena Romanova, head of the international department of the Russian Cinema Fund, says details of this year’s Red Square Screenings, a production platform event that includes the participation of the Cannes film market, will be announced Sunday in Berlin.

For Russian television buyers, the EFM and other major markets are becoming less important. Increasingly they are working with established local movie producers to create high-quality TV drama, rather than buying in foreign pics.

Vyacheslav Murugov, general director of CTC channel and chief content officer of CTC Media, Russia’s leading TV entertainment network, says while Hollywood films would remain a staple of television schedules, quality home-produced drama and other genres, both in series and made-for-television films, was a growth sector.

CTC, which last year had combined audience share of 15.7% for viewers aged 10-45 across its three key channels, CTC, femme-skewed daytime station Domashny and adult, male-oriented Perets, sources up to 30% of its filmed content through output deals with Paramount, Universal, Disney and Sony.

But with the growing sophistication of young television audiences in Russia, high-quality locally produced fare that includes adaptations of international formats and original Russia formats, drama, sci-fi and comedies, is increasingly important.

“We are following the Hollywood path; television is becoming an increasingly important platform for local production,” Murugov says.

New films and series this year on CTC channels include “Molodezhka,” a drama centered on a Russian hockey team, due to air just ahead of the 2014 Sochi Winter Olympics, “Posledniy iz magikiyan,” a cross-cultural marriage tale featuring an Armenian man, his Russian wife and their three daughters, and “80s,” a dramedy set in Moscow in the mid-1980s.

Berlin Daily Spotlight 2013: Russia
Biz tires of Putin mouth disease | EFM: Key mart for Russians | Top Russian films being sold at the Berlin market

Popular on Variety

More Scene

  • DOLEMITE IS MY NAME!, 2019, DOL_Unit_06284.RAF

    'Dolemite Is My Name' Writer Larry Karaszewski Recalls 10-Year Journey to Make Rudy Ray Moore Biopic

    “Harriet” writer-director Kasi Lemmons was in a reflective mood at Tuesday night’s “Behind the Scene” event at the Formosa Cafe in West Hollywood, sponsored by the Writers Guild of America West. The biopic, starring Cynthia Erivo as slave-turned-abolitionist Harriet Tubman, has been receiving buzz since its premiere at the Toronto International Film Festival. It’s Lemmons’ [...]

  • Taika Waititi and Roman Griffin Davis

    Holocaust Experts Debate 'Jojo Rabbit' at Museum of Tolerance Screening

    With its comedic, cartoonish portrayal of Nazis, Taika Waititi’s satirical Hitler youth tale “Jojo Rabbit” has polarized critics and audiences alike. And that division continued to be stirred at Tuesday night’s screening of the film at the Museum of Tolerance in Los Angeles, where Liebe Geft, director of the museum, moderated a heated panel discussion [...]

  • Laura Dern MoMA

    Gwendoline Christie, Adam Driver Honor Laura Dern at MoMA Film Benefit

    Laura Dern is certainly no stranger to film sets. “Bruce Dern and Diane Ladd birthed me and bred me on cinema,” she said on Tuesday night in New York City, as she accepted honors at the Museum of Modern Art’s annual Film Benefit, presented by Chanel. “I was conceived on a Roger Corman movie called [...]

  • Jon Huerta

    'This Is Us' Star Jon Huertas Builds Community With Venice's Clutch Restaurant

    “This Is Us” star Jon Huertas, who’s being honored at the Napa Valley Film Festival with Variety Vivant’s Spice Award Nov. 13, has always known he wanted a career in Hollywood. But he’s something of an accidental restaurateur. No, he didn’t exactly stumble into co-owning Clutch, one of the hottest upscale casual restaurants in Venice, [...]

  • John Legend LVE Wine

    Celebrities Take Hands-On Approach to Making Fine Wines

    Care to sip champagne backed by Jay Z or 50 Cent? Or mellow out with a fine Chianti from Sting and Trudie Styler? Behind every wine label is an incredibly expensive team effort of surprising proportions. Wine lovers may consider making their own as the ultimate dream; however, few can afford the buy-in. Vineyards are [...]

  • St. Clair Brown, Mad Fritz lead

    Craft Beer Thrives in the Heart of Napa Wine Country

    Napa Valley has long been devoted to the products of the grape, but the region actually played a pivotal role in getting the craft beer revolution off the ground. New Albion Brewing launched the microbrewery trend in adjacent Sonoma County in 1976, inspiring a wave of delicious and potent alternatives to pale industrial beer. There’s [...]

More From Our Brands

Access exclusive content