Nine years after the end of apartheid, South Africa’s film industry has grown an average 14% per year since 2008 and employs roughly 40,000 people, of which 66% are black, according to the first study of the industry.

The Deloitte report was commissioned by South Africa’s National Film and Video Foundation, which is in Cannes with 150 industryites, its largest delegation ever.

“We know the film sector plays a vital role in social cohesion,” said NFVF CEO Zama Mkosi. “Now we also know that with ongoing and additional support — from government and private investors — the film sector can continue to contribute to the government’s goals of job creation and poverty alleviation.”

South Africa doesn’t have titles in official selection but pics with links to the country include Brit helmer Justin Chadwick’s Nelson Mandela biopic “Mandela: Long Walk to Freedom,” sold by TWC.