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UniFrance’s MyFrenchFilmFestival Unveils Lineup

Lynne Ramsay, Italy's Marco Bellocchio and Anurag Kashyap will serve on the jury presided by Jean-Pierre Jeunet

UniFrance's MyFrenchFilmFestival Unveils Lineup

PARIS — Alice Winocour’s period drama “Augustine,” Jean-Christophe Dessaint’s artsy toon “The Day of The Crows,” and Marc Fitoussi’s comedy “Pauline Detective” are among the 10 pics set to compete at UniFrance’s fourth edition of MyFrenchFilmFestival.com, an online fest.

U.K.’s Lynne Ramsay (“We Need to Talk About Kevin”), Italy’s Marco Bellocchio (“Vincere”) and India’s Anurag Kashyap (“Ugly”) have come on board to serve on the filmmakers’ jury which will be presided by Jean-Pierre Jeunet (“The Young And Prodigious T.S. Spivet”) who succeeds “The Artist” helmer Michel Hazanavicius.

Pics will also vie for the international press, audience and social network nods.

Web users will have access to 10 feature-lenghts and 10 shorts subtitled in 13 languages and available across 20 platforms, including iTunes, in 80 territories.

Fest was created by UniFrance to promote French films that are still available in many international territories. Although the initiative is not exactly lucrative, it was conceived as a laboratory for sales agents looking to get a sense of commercial opportunities for VOD deals in emerging and more established markets. 

UniFrance, a state-backed org presided by Jean-Paul Salome and managed by former film journo Isabelle Giordano, found the third edition to be successful. It registered 750,000 films watched accross 189 countries, a 25% rise in pay-per-view sales.

For its fourth order, UniFrance has unlisted new partners, including SpectiCast, a theatrical network comprising more than 1000 screens over the world. Via its deal with Skeye, UniFrance will also be able to distribute the films to 400 airlines companies.

Movies will be free to stream on MyFrenchFilmFestival.com and on VOD platforms in Latin America, China, Poland, Russia and Turkey. In other countries, prices will range from 1.99 Euros ($2.7) for a single film rental to $20.3 for a full-access to the entire selection. 

Following the festival, the movies that won prizes will then screen on AirFrance flights for six months.

MyFrenchFilmFestival is also looking to spread the love for classics. The restored version of “The Umbrellas of Cherbourg” will be available free-of-charge during 24 hours on Jan. 17, the festival’s opening day.

Fest will be showing Sébastien Rose’s “Avant que mon cœur bascule” and Chloé Robichaud’s short “Chef de Meute” in partnership with Canada’s Telefilm.

MyFrenchFilmFestival will open Jan. 17, following UniFrance’s Paris-set showcase/mini-mart Rendez-vous with French Cinema, and will go on for a month.   

The 10 feature-length films set to compete are :

“In a Rush,” directed Louis Do Lencquesaing

“Augustine,” Alice Winocour

“Little Lion,” Samuel Collardey

“Maddened by His Absence,” Sandrine Bonnaire

“The Virgin, the Copts and Me,” Namir Abdel Messeeh

“The Rendez-Vous of Déjà-Vu,” Antonin Peretjako

“The Day of the Crows,”Jean-Christophe Dessaint

“Welcome to Argentina,” Edouard Deluc

“Mobile Home,” François Pirot

“Pauline détective,” Marc Fitoussi