The five-year deal, effective in January, allows Radio-Canada to distribute more 1400 films (comprising 1200 French pics and 200 Italian movies) from Studiocanal’s library, on DVD, Blu-ray, EST (electronic sell-through) and VOD. Radio-Canada will also showcase films on its own platforms.
Studicanal has a similar deal with Lionsgate, covering home entertainment distribution rights to the French company’s library titles in the U.S.
“Radio-Canada has developed a 360-degree distribution strategy encompassing linear TV broadcasting, as well as digital and physical distribution,” said Juliette Moindrot, VP international home entertainment and TV distribution. “And as a result it can maximize the exposure of our library titles across all these platforms.”
A public broadcaster serving French-speaking Canada, Radio-Canada benefits from the deal by consolidating its leading position in the distribution of French content in Canada.
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