×
You will be redirected back to your article in seconds

RioMarket Sets Panel Slate

Mart plays off buoyant local film/TV scene

Netflix chief content officer Ted Sarandos, “Grey’s Anatomy” screenwriter William Harper and Kris Thykier, producer of Stephen Daldry’s “Trash,” will speak at the Rio Festival’s RioMarket, the biggest conference strand at any Latin American Festival.

Running from Sept. 27, though kicking fully in next week,

RioMarket features RioSeminars and workshops, keynotes and master classes, plus one-to-one meetings between sales agents and distributors.

“The RioMarket is not only a place to make money, but to talk about our future: How our companies need to change in the new world,” said Rio Fest co-director Walkiria Barbosa, who runs RioMarket.

“People are interested in new business opportunities as well,” she added.

Some Rio speakers are already creating that new world. Bowing streaming content services in Latin America in September 2011, Netflix, for example, has revolutionized the pay TV business there, spiking prices paid for premium feevee content, and cuming 1.6 million clients in the region by year-end 2012, per Media & Technology Digest estimates.

In a late market keynote, Sarandos will discuss the role Netflix has played as a catalyst for change in the entertainment industry, plus Netflix’s morphing into a premium TV channel.

Harper will host a TV screenwriting workshop, Thykier will talk about making “Trash,” produced by London’s Working Title and Fernando Meirelles’ o2 Filmes in Sao Paulo.

With further case study presentations of “Amazonia” and “Mama,” co-production is one major conference strand at RioMarket.

Little wonder. Per Paulo Sergio Almeida at Filme B, Brazilian state film/TV funding now stands at an annual R$ 850 million ($379.5 million).

English-language movies can qualify as Brazilian co-productions, Barbosa pointed out.

Many RioMarket workshops are eminently practical. Leading Argentine scribe-helmer Daniel Burman (“Lost Embrace”) will deliver a workshop on writing for film, marketing specialist John Durie, at Strategic Film Marketing, on selling films in the international market; Steve Solot’s Rio-based Latin American Training Center will host a two-day Film Production Gap Financing workshop.

Another RioMarket focus is on the impact of digitization, from copy preservation to exhibition, at a time when Latin America – at just over 50% digital screen penetration – lags behind much of the world in D-Cinema. All Brazilian theaters have to go digital by the end of 2014, Barbosa pointed out.

In one potential highlight, MIT Media Lab composer Tod Machover and production designer Alex McDowell (“Minority Report”) will team at a seminar, Entertainment Research and the Future of ‘Immersive Experience.’

In all, RioMarket panels turns around four sections: Business Opportunities with Television Networks, International Co-Production, Future Zone and the Brazilian Market.

30 15-21 year-olds will attend a RioMarket Jovem crash course in film and TV.

Among slightly older attendees, RioMarket will welcome a strong BFI-led 12-exec U.K. delegation,

The MPA, Arte France, Mexico’s Lemon Films, HanWay, The Match Factory, IM Global, Argentina’s FilmSharks, Discovery Networks, RealD 3D, Wide, Barco, France’s Biloba Films, Myriad Pictures, UPI and Voltage Pictures are all slated to have execs in town, sometimes toppers such as Voltage’s Nicolas Chartier.

Energized by new Brazilian regs, the so-called 2011 Law 12.485 obliging pay TV networks to buy local programming, TV production is booming in Brazil. Movie production isn’t that far behind.

Few emerging film markets have seen such sustained growth – in box office, TV acquisitions and a burgeoning local film industry. No other BRIC member is so accessible.

Goosed by a 47% spike in August, first eight-month Brazilian box office climbed 8% to 107.9 million ticket sales, per Filme B.

2012 total B.O. was already up 15.7% vs. 2011, marking the fourth consecutive year of double-digit growth, driven by hiked ticket prices – still low, at $4.8 in 2012, but up 10% vs. 2011, a sign of Brazilians’ larger disposable income – and screen construction, up 7% to 2,512, per Brazil’s ANCINE film board.

Brazilian movies’ local market share stood at 19% through August, with its box office 200% up on same-period last year.

Per Almeida, its share could climb even higher in the future, marking Brazil as, in commercial terms, the most successful national film industry in Latin America.

RioMarket attendance should pass 1,000 participants this year, per RioMarket sources.

Top players are now looking to link ever more with foreign companies abroad: Another reason to roll into Rio.

Popular on Variety

More Film

  • Naomie Harris Shriek

    'Venom 2': Naomie Harris Eyed to Play Villain Shriek Opposite Tom Hardy (EXCLUSIVE)

    Naomie Harris is in talks to play Spider-Man villain Shriek in Sony’s “Venom 2,” with Tom Hardy returning as the titular anti-hero. Andy Serkis is on board to direct, and Michelle Williams and Woody Harrelson are also reprising their roles. The original film was a huge hit for the studio when it premiered in 2018, [...]

  • David Weisman

    David Weisman, 'Kiss of the Spider Woman' Producer, Dies at 77

    David Weisman, who was Oscar-nominated as producer of “Kiss of the Spider Woman,” died Oct. 9 in Los Angeles due to complications from West Nile virus. He was 77. Weisman had a long career as a graphic designer and photographer and co-wrote and co-directed cult classic “Ciao! Manhattan” about 1960s icon Edie Sedgwick. Born in [...]

  • First still from the set of

    Composer Michael Giacchino on Setting the Right Tone for 'Jojo Rabbit'

    Michael Giacchino is a widely respected film composer, with an Oscar and a Grammy for “Up” and an Emmy for “Lost,” as well as a Grammy for “Ratatouille.” He is stirring up Oscar buzz again with his score for Fox Searchlight’s “Jojo Rabbit,” written and directed by Taika Waititi. Giacchino talked with Variety about the [...]

  • Michael Giacchino Film Composer

    How the 'Jojo Rabbit' Production Team Created a Child's View of Nazi Germany

    When picturing Nazi Germany during World War II, most people think of black-and-white or sepia-toned images of drab cities. For the cinematographer and production designer of “Jojo Rabbit,” a film set squarely in that time and place, it became clear that the color palette of the era was far more varied than they could have [...]

  • Robert Duvall (Oberst Kilgore)

    Studiocanal Steps Up its Heritage Game in Germay Via Arthaus Classics

    LYON, France – Continuing its devotion to heritage film in Germany, Studiocanal is bringing classic movies back into cinemas while also releasing newly restored DVD/Blu-ray collections of beloved titles. The leading producer-distributor enjoyed a major hit this summer with the one-day re-release of Francis Ford Coppola’s “Apocalypse Now: Final Cut,” which scored 12,000 admissions in [...]

More From Our Brands

Access exclusive content