RIO DE JANEIRO – In a move likely to bolster – and simplify – arrangements for international movies shooting in Rio de Janeiro, Rio City Hall film investment fund RioFilme and Rio Negocios, its municipal investment agency, are creating a new Rio Film Commission.
Presided by Steve Solot, the entity takes over from a Rio film state commission, which Solot also led. The Rio Film Commission will be based out of Rio Negocios offices.
The relocation – bureaucratic, geographic – serves in part a question of logic. As in any city in the world – think Paris – it is the city offices, not the regional film commission, however energetic, which leads the key day-to-day issuance of shoot-permits, and attends the minutiae of productions’ needs.
The Rio Film Commission brief ranges from attracting Brazilian and international productions, to promoting Rio as an ideal filming location, to providing support to producers and facilitating the installation of film and TV companies in the city of Rio de Janeiro.
The last may not seem such as pipedream as funding facilities and home markets for many film and TV companies in wither in old Europe.
“The Rio Film Commission will lead the campaign to ensure that the city is properly equipped to host film shoots of all dimensions and in all formats, ranging from student short-subjects to major international productions, for the advertising sector, as well as for film, television and the internet,” explained Solot.
“The union of expertise of Rio Negocios and RioFilme offer the ideal combination to fulfill this goal,” he added.
Bringing the Rio Film Commission under the co-aegis of RioFilme will also allow the two companies to officially co-ordinate their involvement in movies that not only set up shop in Rio but are framed as official Brazilian co-productions.
The City of Rio still has yet to approve a rebates system. That may, however, be only a matter of time.
For the meantime, the new Rio Film Commission will work towards the standardization of shoot permits, and the easing of the authorized circulation of production vehicles in the city. It will also meet with principal players in the market to discuss improvements to the sector’s business environment.