RIO DE JANEIRO – As part of its global outreach, the Producers Guild of America is inking a MOU with its Rio-based Brazilian counterpart, the Interstate Assn. of Audiovisual Industry (Sicav).
The pact will be inked Thursday at the RioMarket of the Rio de Janeiro Festival, which runs this week and next.
The partnership contemplates an exchange of information and ideas about collaboration in film, TV and new media, plus joint efforts to facilitate official delegation visits for meetings, seminars and to pursue other production opportunities.
“I am proud to represent over 5,800 members of the Producers Guild of America in announcing this timely and important affiliation with Sicav. We look forward to close collaboration with our Brazilian colleagues in exploring ways we can work together in our increasingly global industry,” said Stu Levy, PGA’s Intl. Committee chair.
The MOU is “the first milestone in the partnership between Sicav and PGA, which is an excellent opportunity for new business deals between Brazilian and American audiovisual producers as well as a way to exchange information and know-how among both institutions,” Sicav’s president Silvia Rabello said.
The pact comes as Brazilian movies are beginning to shoot in the U.S. – Gullane Filmes’ “Till Luck Do Us Part” with a cameo by Jerry Lewis as a bellboy has lensed in Las Vegas — the Brazilian market continues to grow and looks set to overtake Spain and Italy in box office gross; Rio Film Authorities are planning initiatives to attract more shoots to one of the most spectacular cities in the world; and Brazil is ever more drawing the world’s attention thanks in part to macro-events such as the 2014 World Cup and 2016 Rio Olympic Games.
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That is affecting U.S. production. Produced by Imagine Entertainment and Seine Pictures and directed by Michael and Jeff Zimbalist “Pele” is now shooting in Brazil.