Patagonik, Noodles Join Flah’s ‘Easy Sex’

Pic shoots from Oct. 7 produced by Spain's Iconica, Lazona and Argentina's AZ


SAN SEBASTIAN Argentina’s Patagonik Film Group and Paris-based prodco Noodles Production have taken co-production stakes in romantic comedy “Easy Sex, Sad Movies,” which marks the awaited feature helming debut by Argentinean screenwriter Alejo Flah (“7th Floor”).

Disney, which backs the powerful Buenos Aires-based shingle Patagonik, will distribute “Easy Sex” in Argentina.

Pic was produced by Spain’s Jose Nolla at Iconica and Lazona Films’ Gonzalo Salazar-Simpson, alongside AZ Films’ Alex Zito in Argentina.

“Easy Sex’s” financing structure underscores a growing necessity for Spanish and Latin America projects to be strongly financed by multiple partners in order to go into production. For Spain, that’s a financial necessity, for Latin America, a strategic interest in breaking into foreign markets and standing out from the crowd on domestic release.

“Easy Sex” turns on an Argentinean screenwriter hired to write a romantic comedy set to shoot in Spain. The trouble is that his own love life is a disaster.

Shooting begins Oct. 7. The “project boasts a rare perfection in terms of balanced co-production,” producer Jose Nolla said. “It rolls for three weeks in Spain and a further three weeks in Argentina. The story the writer imagines unspools in Spain, while the writer’s own love-life is seen in Argentina.”

A topnotch Spanish-Argentinean cast includes Marta Etura (“The Impossible″), Quim Gutierrez (“Family United”), Carlos Areces (“I’m So Excited!”), Ernesto Alterio (“Clandestine Childhood”), Julieta Cardinali (“Letter to Eva”) and Luis Luque (“The Cat Vanishes”).

“The film has large market potential because of the quality of the script and the commercial cast but also boasts important auteur components,” Nolla said. “We could say that this is an adult romantic comedy, and, in this sense, embodies elements and codes which are completely universal,” he added.

“Sex” writer-director Alejo Flah co-penned Patxi Amezcua’s Argentine-Spanish thriller “7th Floor,” a Fox pickup for North America, Latin America and Spain, which grossed a standout first-13-day Pesos19.9 million ($3.4 million) through Tuesday in Argentina.

Selected for the San Sebastian Festival’s 1st Europe-Latin America Coproduction Forum last year, where Spanish pubcaster RTVE pre-bought TV rights, producer Jose Nolla was invited by Ventana Sur to pitch “Easy Sex” at December’s Latin America film mart.

Jerome Vidal’s Paris-based Noodles Production, a regular co-production partner with Spain and Argentina, already teamed with Iconica and producer Alex Zito on Javier Rebollo’s “The Dead Man and Being Happy,” which earned a best actor nod (Jose Sacristan) and the Fipresci prize at last year’s San Sebastian.