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Le Pacte Kicks Off ‘Wrong Cops’ Sales (EXCLUSIVE)

Zumzeig takes Spain, UFO to release in France

LOCARNO — Paris-based Le Pacte has initiated sales on Quentin Dupieux’s left-of-field comedy “Wrong Cops,” which world premiered in Locarno’s Piazza Grande Friday night.

L.A.-set, “Wrong Cops” stars Mark Burnham, Eric Wareheim, Eric Judor, Steve Little and Marilyn Manson.

Penetrating one of the world’s toughest movie markets, new Barcelona-based indie distrib Zumzeig Distribucio has acquired rights to Spain, Le Pacte’s international sales head Camille Neel announced Sunday at Locarno.

Zumzeig will release “Wrong Cops” at its trendy Zumzeig Cinema theater in Barcelona.

UFO Distribution will open “Wrong Cops” theatrically in France. French and Spanish releases are slated for late-January.

A-One will distribute in Russia, whose CTB Film, a regular Dupieux-pic backer, co-produces “Wrong Cops,” as already announced. In another multi-pic deal, Switzerland’s Praesens will open both “Wrong Cops” and Dupieux’s follow-up, “Realite.”

Le Pacte introduced a trailer at Cannes. “Distributors not at Locarno are now waiting to see the whole film,” Neel said.

Set in L.A., “Wrong Cops” pictures a city whose only wrong-doers are the law enforcers themselves.

“I play a homophobic, racist, drug-dealing, murdering policeman. There are no redeeming qualities to my character,” Burnham declared at “Wrong Cops’” Locarno press conference.

Following on Dupieux’s Cannes Critics’ Week hit “Rubber,” and “Wrong,” which played “Sundance,” and anticipating the upcoming L.A-set “Realite,” starring Gallic megastar Alain Chabat as on-the-slide film director, “Wrong Cops” marks a singular push by Dupieux and Gregory Bernard at  Paris-based Realitism Film to produce U.S.-style indie pics out of France, shooting Stateside on indie-style low-budgets and mixing U.S. and French casts.

“Our goal is to be international, to stay in France, but to shoot films in America in English which command a loyal audience,” Bernard said at Locarno.

Part of that business model features growing digital audiences. The 13-minute “Wrong Cops Chapter One,” which debuted at 2012’s Directors’ Fortnight, saw 475,000 free-of-charge downloads on iTunes, Burnham said.

“The international film business model is in transition because of digital distribution,” Bernard agreed.

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