×

‘Krrish 3’ Backer Cinema Capital Partners With Virgin Produced

Tantrik Group also part of new entity to make Hindi films

Richard Branson’s Virgin is partnering with India-based Cinema Capital Venture Fund and Tantrik Group to enter the Hindi film scene.

Based in Mumbai, Virgin Produced India will develop, produce and distribute Bollywood films and remake Hollywood content for Indian audiences with support from Cinema Capital India, the outfit that backed recent Hrithik Roshan blockbuster “Krrish 3” and “Dabangg 2.”

“For the last several years, Virgin Produced has started to change the Hollywood mindset by developing a new way of doing business,” said Jason Felts, Founder & CEO of Virgin Produced.  “We know how to reach a younger demographic.  And we are going to take our unique and successful business model and expand it in Bollywood and throughout India.”

The idea is to reach Indian youth and offer artists a place to create without restrictions, no mean feat in a conservative country with not only a film censorship board but also various conservative orgs that jealously guard against any attempts at edgy programming.

There are no projects currently in the pipeline, although some are envisioned. Jas Mann, m.d. and partner at Tantrik Group, said the new venture will produce some of its own content and acquire and distribute others. They’ll start coming out around mid-2014.

Popular on Variety

“I like a lot of films coming from India like ‘Delhi Belly,’ but not necessarily that kind of film. We’ll create our own DNA within that DNA.”

Virgin Produced launched in 2010 with Robert De Niro/Bradley Cooper starrer “Limitless.” The company’s music-infused safety video for Virgin America went viral, receiving more than 5 million hits on YouTube. Mann said he’s also looking to making such projects in India.

“The audience is your collaborator and you’re more creative,” he said.

More Film

  • "THE GENTLEMEN"

    Box Office: 'The Gentlemen' Opens With $700,000 on Thursday Night

    STX’s Matthew McConaughey crime comedy “The Gentlemen” has opened with a moderate $700,000 at 1,885 North American locations on Thursday night. Horror thriller “The Turning” launched with $425,000 at 2,200 sites on Thursday night. The movie, based on Henry James’ 1898 novella “The Turn of the Screw,” stars Mackenzie Davis, Finn Wolfhard and Brooklynn Prince. [...]

  • Aubrey Plaza

    Aubrey Plaza on 'Intense Experience' of Sundance Thriller 'Black Bear,' Her 'Judy' Obsession

    Aubrey Plaza gives a go-for-broke performance in “Black Bear,” a galvanizing and serpentine thriller about a weekend getaway that goes dangerously off the rails. The film premieres at the Sundance Film Festival on Friday and Plaza’s work is a million miles removed from April Ludgate, the deadpan and apathetic intern from “Parks and Recreation” that [...]

  • NARCOS MEXICO

    Gaumont Scales Down U.S. Operations, Anticipates Big Losses (EXCLUSIVE)

    Gaumont, the once thriving French studio behind “The Intouchables” and “Narcos,” is set to rejig its film and TV strategy as it anticipates heavy losses in 2019. Variety can reveal that the company has all but shut down its TV distribution operations in the U.S., recently axing 12 employees, including Vanessa Shapiro, president of worldwide [...]

  • Ford v Ferrari BTS

    Cinema Audio Society Nominees Represent Wide Range of Genres

    There’s an exceptional level of craftsmanship among this year’s nominees for the Cinema Audio Society Awards, which recognizes outstanding accomplishments in sound mixing, a collaborative discipline that requires sound editors, re-recording mixers, Foley and ADR artistry to work together to create a harmonious finished product. The categories considered are: live action, animated and documentary features, [...]

  • My Name is Baghdad

    Reel Suspects Acquires Berlinale Generation Title 'My Name is Baghdad' (EXCLUSIVE)

    Reel Suspects has acquired international sales rights to Caru Alves de Souza’s coming-of-age tale “My Name is Baghdad,” which will world premiere at the Berlin Film Festival in the Generation 14 section. The film was produced by Manjericão Filmes and Tangerina Entretenimento. It follows a 17-year-old female skater named Baghdad who lives in a working-class [...]

  • My Salinger Year

    Berlin Film Festival to Open With Sigourney Weaver, Margaret Qualley Starrer 'My Salinger Year'

    The 70th edition of the Berlinale will open with Philippe Falardeau’s anticipated “My Salinger Year,” headlined by a powerful female duo, Sigourney Weaver and Margaret Qualley. Set in New York’s literary world in the 90’s, the coming-of-age story is based on Joanna Rakoff’s international bestseller and follows Joanna (Qualley), who leaves graduate school to pursue [...]

  • Bad Hair

    'Bad Hair': Film Review

    The year is 1989 and New Jack Swing is about to push black culture from the margins to the mainstream. The question for the black employees of Culture, the music TV station at the center of writer-director Justin Simien’s delightfully macabre horror-dramedy “Bad Hair,” is what image do they — and their white executive Grant [...]

More From Our Brands

Access exclusive content