CANNES — Amat Escalante’s Cannes Competition contender “Heli,” a portrait of the impact of Mexico’s drug wars on a poor Mexican family, has rolled out initial sales at Cannes.

In deals struck through Wednesday, Maywin has acquired rights to Russia and other CIS territories, Njutafilms has bought rights to Sweden, Ost for Paradis those to Denmark. Spectator has closed Poland and Pomi Taiwan.

A longtime production partner of “Heli” producer Mantarraya, which also backs Carlos Reygadas’ movies, Jean Labadie’s Le Pacte will distribute in France, AMA in Greece.

Launched in 2012 by Reygadas’ Nodream Cinema and Jaime Romandia’s Mantarraya, which produced “Heli,” “Heli” sales agent NDM (Nodream-Mantarraya) is negotiating further territories and will give “Heli” a final screening Thursday, said NDM sales head Fiorella Moretti.

Meanwhile, Mexican film distributor ND Mantarraya, another Reygadas-Mantarraya joint venture, has also acquired Mexican distribution rights to “Like Father, Like Son,” a family drama from Japan’s Hirokazu Kore-eda, and Claire Denis’ revenge drama “Bastards,” which screens in Un Certain Regard.