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‘Bad Hair’ Initiates Foreign Sales (EXCLUSIVE)

FiGa closes major territories on San Sebastian competition player

SAN SEBASTIAN, Spain – L.A.-based sales-production company FiGa has initiated impressive early sales on Venezuelan Mariana Rondon’s San Sebastian competition player “Pelo Malo” (Bad Hair), a small film whose stature continues to grow.

Eric Lagesse’s Pyramide Distribution has acquired rights to France, Look Now! to Switzerland. Brazil’s Esfera Films, one of its biggest arthouse distributors, has acquired rights to Brazil.

Esfera plans an energetic theatrical release around June-July 2014, FiGa founder Sandro Fiorin said at San Sebastian.

FiGa is also fielding multiple offers from Spain and Germany and should close both territories by the end of San Sebastian.

A U.S. deal with an undisclosed distribution company is also closed, as are Latin American pay TV rights, Fiorin said.

Produced by Marite Ugas, and the third film from Rondon, who caught attention and topped the Biarritz Latin American Festival in 2007 with “Postcards From Leningrad,” “Bad Hair” turns on a 9-year-old boy’s obsessive desire to straighten his curls and fantasies of being a long-haired singer, which sparks horror in his put-upon mother.

A coming-of-age tale in which a boy toys with his nascent sexual identity, “Bad Hair” world premiered at this month’s Toronto Festival before making its European debut this week in San Sebastian.

Typical of FiGa, a company that places high strategic importance on film festivals, “Bad Hair” will now play Biarritz and Busan, of early fest berths.

FiGa has also acquired sales rights to another coming-of-age tale, Mexican first-timer Kishi Lepo’s dramedy “Somos Mari Pepa.”

Turning on a 16-year-old trying to get his rocks off and a rock band together, while his grandmother becomes ever more dependent in him,  “Pepa” expands on the director’s short “Somos Mari Pepa,” which swept best short at Guadalajara, Morelia and the Mexican Academy Awards, establishing Kishi Leopo as a potentially crossover talent to track.

“Pepa” plays in competition at next month’s Morelia Festival and will also unspool at Los Angeles’ AFI Festival.

“We want to keep the balance we’ve been developing between new and established filmmakers with none overshadowing one other,” Fiorini said at San Sebastian.

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