×
You will be redirected back to your article in seconds

Film and TV Production Heats Up in Budapest

Flowing coin attracts Hollywood films

The Hungarian capital, Budapest, couldn’t be hotter.

“This year feels like one of the busiest the (Budapest production) community’s had since the tax rebate came into existence. The capacity of the town is at its maximum,” says Adam Goodman, who runs Hungarian production services company Mid Atlantic Films with partner Howard Ellis.

Recent pics that Mid Atlantic has serviced include Universal’s “47 Ronin,” Paramount’s “World War Z” and 20th Century Fox’s “A Good Day to Die Hard.” It’s now working on Brett Ratner’s pic “Hercules” for MGM-Paramount.

In TV, the company co-produces Showtime series “The Borgias,” NBCU’s “Dracula” and the pilot of HBO’s Cold War thriller “The Missionary.”

Goodman applauds the work of Andy Vajna, the Hungarian film commissioner, for making coin available for foreign productions to access the rebate should they fail to attach a local sponsor.

Global competition in the incentives sweepstakes is fierce. For example, the U.K. has recently upped the ante with the extension of its 25% film tax break to TV productions, but Goodman says Hungary maintains a huge price advantage. Daily unit costs can be more than 50% lower than those in the U.K. A grip, for example, will cost $130 a day in Hungary, compared with at least $300 in the U.K., while set construction is 35% cheaper, Goodman says.

Vajna will be at the Cannes fest, where he will be talking to potential co-production partners for Hungarian companies. His message for the international biz: “We are healthy, we are making movies, we have money, and we are out there. We are open for business.”

More Biz

  • Sub Pop Cofounder Jonathan Poneman Talks

    Sub Pop Cofounder Jonathan Poneman Talks Legacy and Lifetime Achievement Award

    In its early days, Sub Pop seemed like one of the last record companies on earth that would survive, let alone remain vital, for more than 30 years. They brought Nirvana and Soundgarden to the world, but seemed destined to be forever typecast as the ground zero of grunge, a rock genre that shook the [...]

  • Contract Placeholder Business WGA ATA Agent

    Writers Guild Rejects ATA Offer, Seeks Individual Talks With 9 Top Agencies

    The Writers Guild of America has called off negotiations with the Association of Talent Agents in favor of pursuing individual talks with nine top agencies as it enforces a total ban on packaging fees and affiliated production for agents representing guild members. WGA West president David Goodman announced the guild’s decision to reject the ATA’s [...]

  • Harry Ponsonby and Diane Kamin

    Hollywood’s National Research Group Expands Into Asia (EXCLUSIVE)

    Media research and testing firm National Research Group is this month to open its first office in Asia. The new unit will be located in Singapore and eventually operate across a widely-defined version of Asia Pacific that includes mainland China, Japan and India. Best known for its behind the scenes role in pre-release testing of [...]

  • Jim Gosnell

    APA Claims Texts Were Fabricated in Lurid Sex Harassment Suit

    A former assistant at APA filed a lurid sexual harassment complaint on Wednesday alleging that a partner at the firm sent her graphic text messages and threatened to have her fired when she refused his advances. The assistant, identified in the suit only as Jane Doe, alleges that top management fostered a “toxic, pervasive and [...]

  • Logic Launches BobbyBoy Records as Joint

    Logic Launches BobbyBoy Records as Joint Venture With Def Jam

    Grammy-nominated rapper Logic — aka Sir Robert Bryson Hall II, aka Bobby Hall —has announced a joint venture with Def Jam Recordings for his new label, BobbyBoy Records, which was formerly known as Elysium Records. The imprint’s initial artist roster is comprised of singer-songwriter John Lindahl, Damian Lemar Hudson (featured on “Black Spiderman,” from Logic’s RIAA platinum 2017 album, “Everybody”); Big Lenbo (featured on two previous Logic albums); [...]

More From Our Brands

Access exclusive content