×
You will be redirected back to your article in seconds

Why Fans Made All the Wright Moves for ‘World’s End’

Simon Pegg, Nick Frost starrer sees best opening for spoof trilogy

In movie land, three’s often good company, but especially when it comes to trilogies.

The $8.9 million opening for Focus Features’ “The World’s End” — the third installment in Brit helmer Edgar Wright’s “Three-Flavour” trilogy, starring Simon Pegg and Nick Frost — nearly doubles the domestic opening of “Hot Fuzz” in 2007, while “Shaun of the Dead” opened to just $3.3 million in 2004.

Though the weekend result for the apocalyptic-themed spoof hardly stops the box office world from spinning, it’s still an impressive figure considering Focus released the film at half the number of locations as “The Mortal Instruments: City of Bones,” which just narrowly beat “World’s End” in three days.

For “World’s End,” the box office success signals a steady fan growth for Wright, who has been promoting the film heavily in the media, along with Pegg and Frost. Wright also has a significant number of followers on Twitter, where he’s also been actively tubthumping the film.

Meanwhile, Pegg, who’s played Scotty in the last two “Star Trek” reboots, has more than 3 million followers on Twitter.

Often referred to as a modern Monty Python troupe, the threesome’s growing fanbase was evident as theaters — which historically have performed well for Wright films — overperformed in cities like Seattle, Boston and Austin, Texas.

Moreover, Focus held marathon screenings of “Shaun of the Dead” and “Hot Fuzz,” leading up to a 10 p.m. Thursday screening of “The World’s End.” The marathons contributed a solid roughly $800,000, according to the distrib.

SEE ALSO: Film Review: ‘The World’s End’

“Their audience has grown to a degree,” said Focus distribution topper Jack Foley, referring to the threesome of Wright, Pegg and Frost. “Certainly, you could see a broadening of the age group.”

Wright’s fanbase is poised to grow even larger as he’s been tapped to direct Disney-Marvel’s “Ant-Man,” which will bow Nov. 6, 2015.

Popular on Variety

More Film

  • Whose Side Is 'Marriage Story' On?

    Whose Side Is 'Marriage Story' On? (Column)

    Do we choose sides when we watch “Marriage Story,” Noah Baumbach’s brilliant and wrenching drama of divorce? The question, on the face of it, sounds facile in a dozen ways the movie isn’t. Rarely are there winners in divorce, and there are two sides to every breakup. “Marriage Story” is a movie that reflects that [...]

  • The Letter

    IDFA: Kenyan Documentary ‘The Letter’ Debuts Trailer (EXCLUSIVE)

    Variety has been given access to the trailer for Kenyan documentary “The Letter,” by producer-director duo Christopher King and Maia Lekow, which world premieres Nov. 23 at IDFA. The film follows a young man who travels to his grandmother’s rural home when he learns she’s been accused of witchcraft. He soon discovers that the threatening letter she [...]

  • Warner Bros. Box Office

    With 'Good Liar' and 'Doctor Sleep,' Warner Bros.' Box Office Misfortunes Mount

    When Warner Bros. was crafting its 2019 slate, the studio took pains to offer more than just superhero movies. To be sure, there were lots of masked vigilantes too, but more than any of its big studio brethren, Warner Bros. was willing to take a risk on the kinds of thrillers, adult dramas, coming-of-age stories, [...]

  • Constance Wu

    Will Constance Wu Ever Watch 'Hustlers'?

    Despite her leading role, Constance Wu has never seen “Hustlers” and, spoiler alert, it’s very unlikely that she will. Wu explained why she doesn’t want to watch the film to Mindy Kaling (“Late Night”) during a conversation for “Variety Studio: Actors on Actors.” “This is crazy,” Kaling said in the beginning of the interview. “I [...]

  • Ford v Ferrari

    'Ford v Ferrari' Outmatches 'Charlie's Angels' at International Box Office

    Disney and 20th Century Fox’s “Ford v Ferrari” sped ahead of fellow new release, Sony’s “Charlie’s Angels,” at the international box office. Director James Mangold’s racing drama collected $21.4 million from 41 foreign markets, representing 67% of its overseas rollout. “Ford v Ferrari” also kicked off with $31 million in North America, bringing its global [...]

  • Mindy Kaling Constance Wu

    Mindy Kaling, Constance Wu on Working With Women Directors: 'Nothing Felt Exploitative'

    Constance Wu (“Hustlers”) and Mindy Kaling (“Late Night”) discussed the importance of women directors during a conversation for “Variety Studio: Actors on Actors.” Kaling began the interview by acknowledging how having female directors on “Hustlers” and “Late Night” benefited the films. “[‘Hustlers’ director Lorene Scafaria] doesn’t come from a place of, ‘Oh, let’s humanize this [...]

  • Mindy Kaling Actors on Actors

    Why Mindy Kaling Turned to Social Media to Find the Lead of Her Netflix Series

    Constance Wu (“Hustlers”) and Mindy Kaling (“Late Night”) explained how the internet helped expand the casting pool for their projects during a conversation for “Variety Studio: Actors on Actors.” Wu began the interview: “When I did ‘Crazy Rich Asians’ and they were looking for actors, it was crazy how many people said, ‘Well, there are [...]

More From Our Brands

Access exclusive content