Universal and Imax originally planned to launch “Oblivion” one week ahead of its wide release, catering to fanboys who are avid supporters of the large-screen exhibitor.
The move to a single-date domestic release is twofold: Firstly, the blanket bow gives Imax an extra week to play Universal’s “Jurassic Park” 3D conversion, which bows April 5, without eclipsing the March 29 U.S. release of Paramount’s “G.I. Joe: Retaliation.” The change also gives Cruise more time to maximize his publicity efforts worldwide.
Imax had previous success with exclusive windows for “Mission: Impossible — Ghost Protocol” and “Skyfall.” Par will launch “Star Trek Into Darkness” May 15 in Imax, two days before the film’s nationwide release.
The one-shot release date still gives “Oblivion” two full weeks in Imax before “Iron Man 3” bows May 3 domestically.