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‘Oblivion’ Takes Off With $38.2 Million Stateside

Weekend gross brings Universal tentpole to north of $150 Million worldwide

Universal segued a solid $61 million overseas debut for “Oblivion” last weekend into an estimated $38.2 million Stateside opening, a better-than-expected result that lifts the film’s worldwide total to $150.2 million.

Internationally, “Oblivion” has earned $112 million so far. The $120 million-budgeted Tom Cruise sci-fier launched a week ago overseas to lengthen its playtime before Disney begins rolling out “Iron Man 3” on April 24. The Marvel tentpole bows May 3 domestically.

Meanwhile, “G.I. Joe: Retaliation” saw a powerhouse debut in China with $33 million, surpassing the mainland opening of its predecessor four-fold. “Retaliation” totaled $40 million this weekend overseas, for an international cume of $211.7 million and $323 million globally.

The Stateside launch for “Oblivion” makes it the seventh-highest debut in April. It’s better than the 1999 debut of “The Matrix,” at nearly $28 million, and “The Scorpion King,” which launched with $36 million in 2002. “Oblivion,” which received a so-so B- CinemaScore, also is the second-largest opening for Cruise outside the “Mission: Impossible” franchise, behind “War of the Worlds” ($64 million).

“Oblivion” fell a respectable 42% this weekend internationally, with $33.7 million. The film’s top market, Russia, contributed $3.5 million, followed by the U.K., with $2.6 million. Pic’s 11-day total in Russia reached $14.8 million; Blighty, by comparison, has contributed $12.3 million in 10 days.

Domestically, “Oblivion” saw an encouraging 12% Friday-to-Saturday bump, but it had just 43% females with an overwhelming 74% over-25 turnout.

“The strategy of releasing (the film) when we did really paid off,” said U distribution prexy Nikki Rocco. “I hope that the picture finds its niche and plays through the coming weeks.”

Though “Oblivion” overperformed, there was not enough support elsewhere to keep domestic box office from slipping behind last year’s totals at this time  by approximately 20%. Theater closings in Boston may have had some impact on the weekend.

Warner Bros.’ second-frame holdover “42” did its best to help, dropping 34% for an estimated $18 million three-day gross. The film has reached $54 million and counting. And in third place, DreamWorks Animation’s “The Croods” (via Fox) earned $9.5 million in its fifth domestic frame. The toon has grossed nearly $155 million domestically.

Expanding to more than 1,500 locations, Focus Features’ specialty player “The Place Beyond the Pines” proved potent at commercial plexes, as well. “Pines” earned $4.7 million this weekend, lifting its Stateside cume to north of $11 million.

In limited release, Liongate launched Hispanic family drama “Filly Brown,” from Pantelion and Indomina, earning $1.4 million at 188 locations, of which more than 20 ranked the film No. 1 for the weekend over “Oblivion.” The film scored an A- CinemaScore with a $7,250 per-screen average, the company record for Pantelion.

Anchor Bay, meanwhile, struggled with Rob Zombie’s scarer, “The Lords of Salem,” which estimated just $622,000 from 355 theaters, for a paltry per-screen average of $1,752.

Domestic

Film (Weeks in release): 3-day gross*; Locations; Per-theater average; Cume*; Percentage change

  1. Oblivion (1): $38.2; 3,783; $10,085; $38.2; —
  2. 42 (2): $18.0; 3,250; $5,546; $54.0; -34%
  3. The Croods (5): $9.5; 3,435; $2,766; $154.9; -27%
  4. Scary Movie 5 (2): $6.3; 3,402; $1,851; $22.9; -56%
  5. G.I. Joe: Retaliation (4): $5.8; 3,175; $1,819; $111.2; -47%
  6. The Place Beyond the Pines (4): $4.7; 1,542; $3,077; $11.4; +21%
  7. Olympus Has Fallen (5): $4.5; 2,638; $1,706; $88.8; -38%
  8. Evil Dead (3): $4.1; 2,823; $1,452; $48.4; -57%
  9. Jurassic Park (3D re) (3): $4.0; 2,330; $1,720; $38.5; -55%
  10. Oz the Great and Powerful (7): $3.0; 2,045; $1,490; $223.8; -37%

Overseas

Film (Weeks in release): 3-day gross*; Territories; Screens; Int’l cume*; Global cume*; Percentage change

  1. G.I. Joe: Retaliation (4): $40.0; 62; 13,616; $211.7; $322.9; +156%
  2. Oblivion (2): $33.7; 60; n/a; $112.0; $150.2; -42%
  3. The Croods (5): $23.4; 68; 14,717; $274.5; $429.4; -9%
  4. Mama (14); $2.9; 22; 900; $64.2; $135.8; +107%
  5. Evil Dead (3): $2.3; 32; 1,250; $13.3; $61.7; -21%

*in millions of $

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