×
You will be redirected back to your article in seconds

Box Office: ‘The Butler’ Takes Down ‘One Direction’ in Four Days

Weinstein holdover is the first film in 2013 to win three straight frames

With the dust having settled, the victory in the weekend’s close battle for No. 1 goes to the Weinstein Co.’s “Lee Daniels’ The Butler,” which collected a revised $20 million in four days. Sony’s music docu “One Direction: This Is Us” settled for second place, grossing $18 million through Monday.

The swap wasn’t all too surprising since most rival distributors on Sunday estimated “The Butler” to win the long weekend. That said, “This Is Us,” which earned $15.8 million Friday-Sunday, still lead the three-day frame, thanks to a frontloaded $3 million Thursday late-night tally. “The Butler” made $14.9 million in three days.

The four-day win for “The Butler” makes it the first film so far this year to stay atop the domestic box office for three straight weekends.

SEE ALSO: Film Review: ‘Lee Daniels’ The Butler’

Internationally, Sony lead the weekend with “Elysium” and “This Is Us” grossing $17.9 million and $14.5 million, respectively. Sony expanded “Elysium” to a few major markets, including South Korea and Italy, bringing the pic’s overseas total to north of $97 million.

“This Is Us,” meanwhile, bowed day-and-date in 53 markets, led by the U.K., which contributed $5.7 million, including previews.

Popular on Variety

The film, which cost just $10 million to produce, represents an interesting cross-divisional project primarily for Sony Pictures and Sony Music, which represents the Brit-pop boy band. Not surprisingly, the docu earned 87% of its opening from women, with 67% of the audience under 17.

SEE ALSO: Film Review: ‘One Direction: This Is Us

Proving less successful over the long holiday weekend were Warner Bros.’ Selena Gomez actioner “Getaway,” which bottomed out with just $5.5 million through Monday, and Focus Features’ thriller “Closed Circuit,” grossing $2.2 million Friday-Monday. Pic bowed midweek, with just north $3 million.

‘Instructions’ for a Latino hit

Marking the largest debut for a Spanish-language film, Lionsgate’s “Instructions Not Included” grossed a revised $10 million in four days from only 347 locations. Pic already is the highest-grossing film for Hispanic-targeted label, Pantelion, a joint venture between Lionsgate and Televisa.

“A lot of people will say this film came out of nowhere, but we spent a lot of time and energy marketing the film to our core audience,” said Pantelion CEO Paul Presburger. “We didn’t rely just on Univision, we also bought outdoor media and radio that would hit family and women demographics.”

Instructions Not Included” scored a rare ‘A+’ CinemaScore. Lionsgate plans to expand the film Friday to approximately 500 theaters in general-skewing markets.

Domestic

Film (Weeks in release): 4-day gross*; 3-day gross*; Locations; Per-theater average; Cume*; Percentage change

  1. The Butler (3): $20.0; $14.9; 3,330; $6,009; $79.3; -10%
  2. One Direction … Us (1): $18.0; $15.8; 2,735; $6,581; $18.0; —
  3. We’re the Millers (4): $15.9; $12.7; 3,445; $4,624; $112.9; -3%
  4. Planes (4): $10.7; $7.7; 3,259; $3,273; $73.8; -10%
  5. Instructions Not Included (1): $10.0; $7.9; 347; $28,818; $10.0; —
  6. Elysium (4): $8.3; $6.4; 2,539; $3,269; $80.4; -7%
  7. The Mortal Instruments (2): $6.8; $5.5; 3,118; $2,181; $24.3; -42%
  8. The World’s End (2): $6.2; $4.8; 1,553; $3,992; $18.0; -46%
  9. Percy Jackson … Monsters (4): $6.1; $4.4; 2,393; $2,528; $56.6; -16%
  10. Getaway (1): $5.5; $4.5; 2,130; $2,596; $5.5; —

Overseas

Film (Weeks in release) 3-day gross*; Territories; Screens; Int’l cume*; Global cume*; Percentage change

  1. Elysium (4): $17.9; 55; 5,095; $97.7; $178.1; -11%
  2. One Direction … Us (1): $14.5; 53; 2,490; $14.5; $32.5; —
  3. The Conjuring (7): $12.1; 41; 4,300; $109.5; $243.7; -32%
  4. Percy Jackson … Monsters (4): $11.4; 48; 6,630; $82.7; $139.3; -38%
  5. Monsters University (11): $11.0; 54; n/a; $450.9; $715.1; -44%

*in millions of $

More Film

  • 'Chez Jolie Coiffure' Review: Hair Salon

    Film Review: 'Chez Jolie Coiffure'

    Shortly before the credits roll on “Chez Jolie Coiffure,” a customer in the eponymous hair salon asks her stylist, Sabine, if she has any plans to go home this year. Out of context, this sounds like the kind of standard, empty small talk one often makes while having one’s hair cut: what good movies you’ve [...]

  • Best Netflix original movies

    The 10 Best Netflix Movies of 2019

    This time last year, Netflix estimated that it would release 90 original movies in 2019. At the time, the number seemed outrageous: That’s more than four times the number Warner Bros. made in the same 12-month period — and more than any human would ever care to watch. Guess what: Turns out that 90 was a [...]

  • Luc Besson EuropaCorp Searching for Hit

    EuropaCorp Posts 50% Drop in Revenues in Half-Year Results

    Luc Besson’s EuropaCorp has posted a 50% drop in revenues during the first half of the 2019-20 financial year even as the financially ailing company tries to finalize a rescue deal with its junior lender, Vine Alternative Investments. EuropaCorp’s revenues fell to €40.7 million ($45 million) during the six months ending Sept. 30. The company [...]

  • Richard Jewell Olivia Wilde

    'Richard Jewell': Kathy Scruggs' Roommate, Family Angered by Journalist's Portrayal

    Penny Furr was Kathy Scruggs’ roommate when the Atlanta Journal-Constitution reporter got a major scoop involving the investigation into the Centennial Olympic Park bombing. Scruggs had discovered that Richard Jewell, the security guard who had evacuated the area before the bomb exploded, saving dozens of lives in the process, was a suspect in the attack. [...]

More From Our Brands

Access exclusive content