×

Box Office: ‘The Butler’ Takes Down ‘One Direction’ in Four Days

Weinstein holdover is the first film in 2013 to win three straight frames

With the dust having settled, the victory in the weekend’s close battle for No. 1 goes to the Weinstein Co.’s “Lee Daniels’ The Butler,” which collected a revised $20 million in four days. Sony’s music docu “One Direction: This Is Us” settled for second place, grossing $18 million through Monday.

The swap wasn’t all too surprising since most rival distributors on Sunday estimated “The Butler” to win the long weekend. That said, “This Is Us,” which earned $15.8 million Friday-Sunday, still lead the three-day frame, thanks to a frontloaded $3 million Thursday late-night tally. “The Butler” made $14.9 million in three days.

The four-day win for “The Butler” makes it the first film so far this year to stay atop the domestic box office for three straight weekends.

SEE ALSO: Film Review: ‘Lee Daniels’ The Butler’

Internationally, Sony lead the weekend with “Elysium” and “This Is Us” grossing $17.9 million and $14.5 million, respectively. Sony expanded “Elysium” to a few major markets, including South Korea and Italy, bringing the pic’s overseas total to north of $97 million.

“This Is Us,” meanwhile, bowed day-and-date in 53 markets, led by the U.K., which contributed $5.7 million, including previews.

The film, which cost just $10 million to produce, represents an interesting cross-divisional project primarily for Sony Pictures and Sony Music, which represents the Brit-pop boy band. Not surprisingly, the docu earned 87% of its opening from women, with 67% of the audience under 17.

SEE ALSO: Film Review: ‘One Direction: This Is Us

Proving less successful over the long holiday weekend were Warner Bros.’ Selena Gomez actioner “Getaway,” which bottomed out with just $5.5 million through Monday, and Focus Features’ thriller “Closed Circuit,” grossing $2.2 million Friday-Monday. Pic bowed midweek, with just north $3 million.

‘Instructions’ for a Latino hit

Marking the largest debut for a Spanish-language film, Lionsgate’s “Instructions Not Included” grossed a revised $10 million in four days from only 347 locations. Pic already is the highest-grossing film for Hispanic-targeted label, Pantelion, a joint venture between Lionsgate and Televisa.

“A lot of people will say this film came out of nowhere, but we spent a lot of time and energy marketing the film to our core audience,” said Pantelion CEO Paul Presburger. “We didn’t rely just on Univision, we also bought outdoor media and radio that would hit family and women demographics.”

Instructions Not Included” scored a rare ‘A+’ CinemaScore. Lionsgate plans to expand the film Friday to approximately 500 theaters in general-skewing markets.

Domestic

Film (Weeks in release): 4-day gross*; 3-day gross*; Locations; Per-theater average; Cume*; Percentage change

  1. The Butler (3): $20.0; $14.9; 3,330; $6,009; $79.3; -10%
  2. One Direction … Us (1): $18.0; $15.8; 2,735; $6,581; $18.0; —
  3. We’re the Millers (4): $15.9; $12.7; 3,445; $4,624; $112.9; -3%
  4. Planes (4): $10.7; $7.7; 3,259; $3,273; $73.8; -10%
  5. Instructions Not Included (1): $10.0; $7.9; 347; $28,818; $10.0; —
  6. Elysium (4): $8.3; $6.4; 2,539; $3,269; $80.4; -7%
  7. The Mortal Instruments (2): $6.8; $5.5; 3,118; $2,181; $24.3; -42%
  8. The World’s End (2): $6.2; $4.8; 1,553; $3,992; $18.0; -46%
  9. Percy Jackson … Monsters (4): $6.1; $4.4; 2,393; $2,528; $56.6; -16%
  10. Getaway (1): $5.5; $4.5; 2,130; $2,596; $5.5; —

Overseas

Film (Weeks in release) 3-day gross*; Territories; Screens; Int’l cume*; Global cume*; Percentage change

  1. Elysium (4): $17.9; 55; 5,095; $97.7; $178.1; -11%
  2. One Direction … Us (1): $14.5; 53; 2,490; $14.5; $32.5; —
  3. The Conjuring (7): $12.1; 41; 4,300; $109.5; $243.7; -32%
  4. Percy Jackson … Monsters (4): $11.4; 48; 6,630; $82.7; $139.3; -38%
  5. Monsters University (11): $11.0; 54; n/a; $450.9; $715.1; -44%

*in millions of $

More Film

  • For Lineup Story

    Billie Piper's Directorial Debut, 'Rare Beasts,' to Bow in Venice Critics' Week

    “Rare Beasts,” the directorial debut of British stage and screen actress Billie Piper (“Doctor Who,” “Penny Dreadful,” “Collateral”) is set to premiere at the Venice Film Festival’s Critics’ Week, which has unveiled its lineup of nine first works, four of them from female filmmakers. Produced by Vaughan Sivell of Western Edge Pictures in association with [...]

  • 'Mientras dure la guerra' -Rodaje Modmedia-

    Alejandro Amenabar, Ricardo Darin, Paco Cabezas Bound for San Sebastian

    MADRID  –  Alejandro Amenábar, Ricardo Darín and Paco Cabezas, director of episodes from “Peaky Blinders” and “American Gods,” look set to join Penelope Cruz, already confirmed as a Donostia Award winner, at this year’s 67th San Sebastian Intl. Film Festival. The biggest movie event in the Spanish-speaking world, this year’s San Sebastian runs Sept.20-28. Amenábar’s [...]

  • Pinewood Studios James Bond

    Netflix's Shepperton Studios Deal Is Stretching the U.K.'s Production Limits

    Netflix’s huge new hub at Shepperton Studios outside London is a further fillip for Britain’s booming production sector. Amid jitters over Brexit and its effects on the economy, the streaming giant’s commitment is a vote of confidence in the U.K. entertainment industry and a continuing source of local jobs. But the decision by Netflix to [...]

  • Bottom of the 9th

    Film Review: ‘Bottom of the 9th’

    Nearly two decades after scoring an audience award at Sundance for “Two Family House,” a smartly understated yet deeply affecting indie about a Staten Island factory worker who deeply regrets stifling his showbiz ambitions, director Raymond De Felitta steps back up to the plate with “Bottom of the 9th,” another dramatically solid and emotionally satisfying [...]

  • Endemol Shine Builds ‘The Bridge’ in

    Endemol Shine Builds ‘The Bridge’ in Africa (EXCLUSIVE)

    DURBAN–Endemol Shine Group has sold the rights to adapt its critically acclaimed and highly popular Nordic Noir detective series “The Bridge” to Cape Town-based production company Both Worlds Pictures, Variety has learned exclusively. The series will feature an all-African cast and will be set around the Beit Bridge border crossing between South Africa and Zimbabwe. Originally known [...]

  • Durban Film Fest 2019

    Durban Fest Hails Film as ‘Conscience of Our Nation’

    DURBAN–When Ros and Teddy Sarkin raised the curtain on the first Durban Intl. Film Festival 40 years ago, the odds were long that their scrappy fest would survive its inaugural edition. The apartheid government and its draconian censorship board had a stranglehold on the films that reached South African theaters, banning the sorts of subversive [...]

  • Tiny: The Life of Erin Blackwell

    Film Review: 'Tiny: The Life of Erin Blackwell'

    “Streetwise,”  the classic and haunting 1984 documentary about homeless street kids in Seattle, is a movie that’s now 35 years old. But for anyone who has seen it, the children it’s about — drifters, hustlers, squatters, thieves, prostitutes — remain frozen in time. And none of them was ever more memorable than Tiny, the 14-year-old [...]

More From Our Brands

Access exclusive content