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Box Office: ‘Oz the Great’ Looks to Grow Global Magic

Debuting 'Burt Wonderstone' and 'The Call' expected to vie for second place domestically

The witches of “Oz the Great and Powerful” have a nice big hole to fly through this weekend: the only frame this month without a new major tentpole.

Disney blockbuster is poised to continue its global domination, grossing in the high-$30 millions domestically, down around 50%, pushing Stateside totals close to $140 million in just 10 days. The film’s worldwide prospects could double that through Sunday, based on an international cume of $87.4 million as of Wednesday.

The weekend’s two wide releases, Warner Bros.-New Line’s “The Incredible Burt Wonderstone” and Sony-TriStar’s “The Call,” will jockey for second place domestically. Both are expected to gross in the low-to-mid teens.

This time last year, “John Carter” fell 55% in its second frame vs. the 46% soph-sesh drop of “Alice in Wonderland” in 2010. With better word-of-mouth than “Carter,” but lacking the 3D power of “Alice,” “Oz” likely will fall somewhere in between.

Box office probably will suffer another year-over-year downturn, depending on whether “Wonderstone” or “The Call” overperform.

The domestic market saw a much-needed resurgence last weekend, though yearly totals still trail 2012 by nearly 16%. That will only further increase next weekend, which won’t stack up to last year’s mammoth opening of “The Hunger Games.”

For now, “Oz” continues to pick up slack with solid-to-decent midweeks. The film’s $79 million start last weekend gave it solid footing domestically, but the international debut was less than spectacular, resembling more “John Carter” than “Alice.” Still, “Carter” managed to rake in more than $200 million internationally. “Oz” expands this weekend to France and eight other territories.

“Wonderstone,” which cost $32 million to produce, looks to draw a mostly young male crowd based on Thursday’s tracking; the R-rated “Call,” budgeted at $13 million, is expected to attract primarily adults.

The marketing campaign for “Wonderstone” has been an interesting one: It features the flamboyantly dressed Steve Carell (complete with eye make-up and lip gloss), but aims to target teenage boys. Plus, Carell and Jim Carrey each tend to skew older, a demo that usually avoids opening weekend. The film’s manageable production cost makes it a low-risk venture, however.

“The Call,” which toplines Halle Berry as a 911 operator turned vigilante, could overperform if it registers well with Hispanics and African-Americans.

In limited release, Millennium Entertainment launches vfx-heavy sci-fier “Upside Down,” starring Kirsten Dunst and Jim Sturgess, at 11 Stateside engagements.

David Fenkel’s start-up distrib A24 releases two pics at three locations each this weekend — “Spring Breakers” and “Ginger and Rosa.”

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