It’s all about glitz and iron this weekend at the domestic box office as “Iron Man 3” in its soph sesh and opener “The Great Gatsby” lead the pack with $19.8 million and $19.4 million from Friday, respectively.
Though it’s neck-and-neck now, the gap between the two is expected to widen significantly by Sunday, with Disney-Marvel’s threequel leading by about $10 million in the high $60 million range.
That said, Warner Bros.’ “Gatsby” is wildly outperforming pre-weekend expectations that had “Iron Man 3” pummeling it into the $30 million range through Sunday. It will exceed that estimate by about $20 million. For a film surrounded by tentpoles (Paramount bows “Star Trek Into Darkness” next week), and with a $100 million budget after incentives to recoup, this frame is a very good start.
“Iron Man 3” will fall about 60% from its opening weekend. Actioner has cumed $232.2 million through Friday, bringing its worldwide total to more than $795.6 million.
In fourth place, after Par’s “Pain and Gain,” Lionsgate bowed Tyler Perry’s “Peeples” Friday to $1.2 million. The laffer, which was supported by a targeted marketing effort aimed at African American women for Mother’s Day, was expected to earn an opening in the high single digits, but it’s now looking closer to about $4 million in three days.