Sony’s “Evil Dead,” a remake that raises Sam Raimi’s 1981 original from its cult classic grave, is rising slightly higher than expectations this weekend. “Evil Dead” earned $11.9 million Friday, with a three-day haul of around $27 million projected.
The TriStar, FilmDistrict and Ghost House Productions release got off to a strong start against players with a little broader appeal this frame, including Universal’s “Jurassic Park” 3D rerelease and Fox-DreamWorks Animations “The Croods.” Friday will almost definitely be the scarer’s strongest day, with that early jump quite certainly enough positioning the film to win the weekend.
Behind it, “Jurassic Park” is falling tightly in line with expectations that were a little unsure heading into the weekend. The actioner took $7 million Friday for second, and will likely land in the high teens through Sunday as expected, but a pair of strong holdovers are expected to muscle it down to fourth place in that time.
One of those holdovers is “The Croods,” which earned $6 million Friday but looks to climb to the mid-$20 million range in three days. The 3D toon probably best took advantage of the 2013 spring break window, wooing families and enjoying mild week-over-week drops. Just starting its third frame, pic has cumed $110.7 million domestically.
The other film expected to sandwich itself between “Jurassic Park” and “Evil Dead” before Monday is Paramount’s “G.I. Joe: Retaliation,” which earned about $6.4 million Friday. Though ahead of “Croods” on Friday, this sequel — like “Evil Dead” — lacks the broad family appeal that would elevate it to second place by Sunday.