You will be redirected back to your article in seconds

Box Office: Can Friday the 13th Boost ‘Insidious’ Sequel to $40 Million?

Horror sequel launches alongside Relativity's dramedy 'The Family'

FilmDistrict’s “Insidious Chapter 2” should have no trouble possessing the top spot at the domestic box office, taking full advantage of its Friday-the-13th debut.

But therein lies the weekend’s discrepancy: Just how much will the front-loaded day impact the horror film’s total box office?

Three-day projections for “Insidious 2” range widely, starting in the low $20 millions to as high as $40 million. However, most observers are settling for something in the middle, with $30 million-$35 million.

Either way, even the lowest prediction would be a solid start for the low-budget scarer, from Jason Blum’s Blumhouse shingle. The sequel, which reunites helmer James Wan (“The Conjuring”) with stars Patrick Wilson and Rose Byrne, cost just $5 million to produce, according to sources.

Moreover, “Insidious 2” should outdo its predecessor, which opened with $13.3 million in 2011. That film, however, went on to gross more than four times its opening, with $54 million domestically. So far, reviews for “Insidious 2” have been mostly negative, with a 25% rating among top critics on Rotten Tomatoes.

Also bowing wide this weekend is Relativity Media’s Robert DeNiro-Michelle Pfeiffer dramedy “The Family,” which should gross in the low-teens through Sunday. The film, a co-production from Relativity and EuropaCorp, carries a price tag of $30 million.

Popular on Variety

Universal’s second-week holdover “Riddick” will likely land in third place, falling north of 60%, for a weekend gross at around $7.5 million. The modestly budgeted sci-fier already has grossed nearly $25 million domestically.

Hispanic families should continue to lift holdover potential for Lionsgate-Pantelion’s “Instructions Not Included,” which just crossed $20 million Stateside. Pic expands this weekend to 932 locations, up from 717.

For “Insidious 2,” which FilmDistrict marketed aggressively to Latinos with customized featurettes and media, the Friday-the-13th berth marks an ideal opening day since horror films tend to be frontloaded.

Here are the last half-decade’s largest three-day openings for horror/thriller pics that debuted on Friday the 13th:

  1. “Friday the 13th” (Feb. 2009): $40.6 million
  2. “The Happening” (June 2008): $30.5 million
  3. “Disturbia” (April 2007): $22.0 million
  4. “Grudge 2” (Oct. 2006): $20.0 million
  5. The Cabin in the Woods (July 2011): $14.7 million

Currently, “Insidious 2” is this year’s top horror film with advanced ticket sales, according to online ticketer Fandango. Pic is outselling films including “Mama,” “The Purge,” “Evil Dead” and “The Conjuring,” all of which overperformed tracking.

At the specialty box office, meanwhile, Sony Pictures Classics launches Saudi Arabian pic “Wadjda” on three screens in New York and L.A. The distrib also expands “Austenland” to 274 locations.

More Film

  • Golden Globes Placeholder

    2020 Golden Globe Nominations: The Complete List (Updating Live)

    Nominations for the 77th Golden Globe Awards were announced early Monday morning by Tim Allen, Dakota Fanning and Susan Kelechi. The best of the year in both TV and film will be recognized at the Globes, with categories in drama and musical or comedy for each medium. Top contenders for best drama are “The Irishman,” [...]

  • Victoria Lacoste

    Brand Heiress Victoria Lacoste Sets New Projects With Her Banner Edelweiss Film Productions

    Edelweiss Film Productions, the one-year old company launched by Victoria Lacoste, the actress-turned-producer and heiress of the well-known Lacoste brand, is producing “La Methode,” a Paris-set short film starring Lizzie Brocheré (American Horror Story) and Roby Schinasi (Gossip Girl). Directed by Kelsey Bollig, “La Methode” shot last month at the Palais des Glaces in Paris. [...]

  • 'For Sama,' 'Blue Story' Nominated for

    BAFTA: 'For Sama,' 'Blue Story' on Short List for Outstanding Debut by British Talent

    Ahead of its full slate of nominations next month, BAFTA has unveiled the 10 short-listed films that will compete in the category of outstanding debut by a British writer, director or producer. The nominated works include “For Sama,” a portrait of a Syrian mother’s experience of her country’s civil war, and “Blue Story,” the story [...]

  • Golden Globe statues appear on stage

    How to Watch the 2020 Golden Globe Nominations

    The Golden Globes annually award the year’s best TV shows and films and this year promises lots of possible surprises. TV shows like “The Crown,” “Fleabag,” and “Pose” are sure to make a splash this year, but will they steal the show with their nominations? This year’s nominations will be announced from the Beverly Hilton [...]

  • Jumanji The Next Level

    China Box Office: 'Jumanji: The Next Level' Leads, Lou Ye's 'Saturday Fiction' Disappears

    Hollywood films and local arthouse led the Chinese box office this weekend, with “Jumanji: The Next Level” taking the lead with a $24.7 million debut, while Lou Ye’s Venice title “Saturday Fiction” was abruptly yanked from the lineup of releases.  Remarkably, Diao Yinan’s stylish and bloody neo-noir “Wild Goose Lake” did almost as well as [...]

  • Li Shaohong

    Li Shaohong Revisits Macao and Chinese War Films

    Fifth generation director Li Shaohong’s career has spanned the entire length of the Chinese film market’s rise, from its days as a state-run industry churning out nothing but social realist films to its current stage of supporting ever more sophisticated and lucrative blockbusters and genre films. The current head of the China Film Directors’ Guild, [...]

More From Our Brands

Access exclusive content