×

Box Office: Can Friday the 13th Boost ‘Insidious’ Sequel to $40 Million?

Horror sequel launches alongside Relativity's dramedy 'The Family'

FilmDistrict’s “Insidious Chapter 2” should have no trouble possessing the top spot at the domestic box office, taking full advantage of its Friday-the-13th debut.

But therein lies the weekend’s discrepancy: Just how much will the front-loaded day impact the horror film’s total box office?

Three-day projections for “Insidious 2” range widely, starting in the low $20 millions to as high as $40 million. However, most observers are settling for something in the middle, with $30 million-$35 million.

Either way, even the lowest prediction would be a solid start for the low-budget scarer, from Jason Blum’s Blumhouse shingle. The sequel, which reunites helmer James Wan (“The Conjuring”) with stars Patrick Wilson and Rose Byrne, cost just $5 million to produce, according to sources.

Moreover, “Insidious 2” should outdo its predecessor, which opened with $13.3 million in 2011. That film, however, went on to gross more than four times its opening, with $54 million domestically. So far, reviews for “Insidious 2” have been mostly negative, with a 25% rating among top critics on Rotten Tomatoes.

Also bowing wide this weekend is Relativity Media’s Robert DeNiro-Michelle Pfeiffer dramedy “The Family,” which should gross in the low-teens through Sunday. The film, a co-production from Relativity and EuropaCorp, carries a price tag of $30 million.

Universal’s second-week holdover “Riddick” will likely land in third place, falling north of 60%, for a weekend gross at around $7.5 million. The modestly budgeted sci-fier already has grossed nearly $25 million domestically.

Hispanic families should continue to lift holdover potential for Lionsgate-Pantelion’s “Instructions Not Included,” which just crossed $20 million Stateside. Pic expands this weekend to 932 locations, up from 717.

For “Insidious 2,” which FilmDistrict marketed aggressively to Latinos with customized featurettes and media, the Friday-the-13th berth marks an ideal opening day since horror films tend to be frontloaded.

Here are the last half-decade’s largest three-day openings for horror/thriller pics that debuted on Friday the 13th:

  1. “Friday the 13th” (Feb. 2009): $40.6 million
  2. “The Happening” (June 2008): $30.5 million
  3. “Disturbia” (April 2007): $22.0 million
  4. “Grudge 2” (Oct. 2006): $20.0 million
  5. The Cabin in the Woods (July 2011): $14.7 million

Currently, “Insidious 2” is this year’s top horror film with advanced ticket sales, according to online ticketer Fandango. Pic is outselling films including “Mama,” “The Purge,” “Evil Dead” and “The Conjuring,” all of which overperformed tracking.

At the specialty box office, meanwhile, Sony Pictures Classics launches Saudi Arabian pic “Wadjda” on three screens in New York and L.A. The distrib also expands “Austenland” to 274 locations.

More Film

  • Promise at Dawn Calcoa

    Colcoa French Film Festival Moves to the Fall with Revamped Formula

    Colcoa, the Los Angeles-based French film festival, will be hosting its 23rd edition in September, right before the start of the Awards season. Created by the Franco-American Cultural Fund, Colcoa will also be showcasing a more contained lineup focused on film and TV at the Directors Guild of America’s newly-renovated venue. The festival was previously [...]

  • Bruce Springsteen FYSEE Opening Night with

    Bruce Springsteen-Codirected 'Western Stars' Film Will Premiere in Toronto

    “Western Stars,” the film that Bruce Springsteen has made to accompany his recent album of the same name, will have its world premiere at the Toronto International Film Festival, it was announced Tuesday. The feature is being listed as a co-directing project between Springsteen and his longtime filmic collaborator, Thom Zimny, who just picked up [...]

  • Sylvester Stallone and Braden Aftergood Balboa

    Sylvester Stallone's Production Company Wants to Be the Blumhouse of Action Films

    “I don’t believe Sylvester Stallone carries around a wallet,” says Braden Aftergood, the executive in charge of scripted development at the movie star’s content company Balboa Prods. It’s not that Sly, as he’s known to friends and fans alike, is trying to duck out on a dinner bill. He never seems to have his license [...]

  • Toronto Film Festival Lineup

    Toronto Film Festival: 'Joker,' 'Ford v Ferrari,' 'Hustlers' Among Big Premieres

    This year’s Toronto Film Festival will feature super-villain origin stories, splashy literary adaptations, and Tom Hanks as the most beloved performer in children’s television. The Canadian celebration of all things movies unveiled its 2019 lineup on Tuesday, and it appears to be an eclectic mixture of glossy awards bait, auteur-driven indies, and populist crowd-pleasers. It’s [...]

  • Sylvester Stallone Variety Cover story

    Sylvester Stallone Feels Robbed of an Ownership Stake in 'Rocky': 'I Was Furious'

    Sylvester Stallone shares an uncanny, symbiotic connection with Rocky, the underdog boxer character he created four decades ago — a kindred spirit who served as his creative muse in spawning one of Hollywood’s most successful film franchises. In his long career Stallone also played another memorable screen role — John Rambo — but Rocky was [...]

  • Beware of Children

    First Trailer Released for Venice Days Entry 'Beware of Children' (EXCLUSIVE)

    Variety has been given exclusive access to the first trailer for Dag Johan Haugeruds’ politically and socially charged drama “Beware of Children,” which premieres as part of the Venice Film Festival’s Venice Days section. The pic, which is being sold at Venice by Picture Tree Intl., features the dramatic aftermath of a tragic incident in [...]

  • The Tower animated film about Palestinians

    ‘The Tower’ Animation Wins Japan's Skip City Festival

    “The Tower,” Mats Grorud’s animation about the plight of the Palestinians, as viewed through the eyes of an 11-year-old girl in Beirut, won the grand prize in the international competition at the 16th edition of Skip City International D-Cinema Festival. The film also scooped the section’s audience award. The Skip City festival, which launched in [...]

More From Our Brands

Access exclusive content